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Business Details
12 Years
experience
Dynamic Dance Fitness Classes for All Levels
Fly Dance Fitness was founded in 2014 with a vision to redefine fitness through dance. Our journey began in Sarasota, Florida, where we combined passion for movement with community-building to create a unique workout experience. Over the years, we've grown from a single studio to a nationally recognized franchise, driven by our commitment to inclusivity and innovation. Our co-founders, Kari and Stacey, brought decades of dance and business expertise to shape our signature Throw Down format and scalable franchise model. Today, we operate multiple locations across the U.S. while maintaining our core values of celebration, challenge, and connection.

Our social media success during 2020-2022 expanded our reach globally, proving that fitness can be both effective and joyful. With comprehensive franchise support and virtual class options, we continue making dance fitness accessible to all.
Services
Dance Fitness Classes Franchise Opportunities Virtual Workouts Instructor Training Community Events
Details
  • Year established: 2014
Highlights and features
  • We offer dance fitness classes for all skill levels in a supportive environment
  • Our franchise program provides comprehensive support and proven business systems
  • Co-founders bring decades of dance and business expertise to every location
  • Virtual class options make fitness accessible from anywhere
  • Recognized as a top franchise by 1851 Franchise for growth potential
What people say
Most fun working out Supportive community Proven business model Inclusive environment Experienced instructors
Services
Dance Fitness Classes
Our dance fitness classes blend choreography with cardiovascular exercise for all skill levels. Participants enjoy high-energy sessions that improve physical fitness while fostering social connections. Classes emphasize fun through music-driven routines in a welcoming environment.
Franchise Opportunities
We offer franchise opportunities with comprehensive support including training, operations manuals, and marketing assistance. Our scalable model allows entrepreneurs to bring dance fitness to their communities with proven systems and brand recognition.
Virtual Workouts
Virtual workout options provide access to our signature classes from anywhere. Live-streamed and on-demand sessions maintain the energy and community feel of in-studio experiences through interactive platforms and instructor engagement.
Instructor Training
Our instructor training program certifies fitness professionals in our unique Throw Down format. The curriculum covers choreography, class structure, and community-building techniques while maintaining brand standards across all locations.
Community Events
Community events create opportunities for connection beyond regular classes. These special programs include themed workouts, local charity partnerships, and social gatherings that strengthen our inclusive fitness community network.
People
Kari Schroeter
Chief Operating Officer
With a background in Industrial & Systems Engineering and competitive dance experience, Kari co-founded Fly Dance Fitness in 2019. Her operational expertise and community focus drive studio growth and franchise development.
Stacey Marks
Chief Executive Officer
As a third-generation entrepreneur with psychology expertise, Stacey co-founded Fly Dance Fitness in 2019. Her marketing innovation and social media strategy have propelled brand recognition and franchise expansion.
Questions
What makes Fly Dance Fitness different from other gyms?
We combine dance and fitness in a party-like atmosphere with community-focused classes that feel more like celebration than exercise.
Do I need dance experience to join classes?
No prior dance experience is required. Our classes accommodate all fitness levels with modifications for every move.
Can I try a class before committing?
Yes, we offer drop-in classes and virtual trial options to experience our unique dance fitness approach.
How does the franchise program work?
Our franchise model provides comprehensive support including training, operations systems, and marketing assistance to establish new studios.
Are virtual classes available?
Yes, we offer live-streamed and on-demand virtual classes that maintain the energy and community feel of in-studio sessions.
What qualifications do instructors have?
Our instructors complete specialized training in our proprietary formats and maintain current certifications in fitness instruction.