Business Details
14 Years
experience
Personal Training for Anti-Aging Fitness
BURN FITNESS TRAINING is a St. Petersburg-based personal training studio specializing in anti-aging fitness and nutrition solutions. Founded in 2012 by Jeff Ward, a former Director of the National Personal Training Institute, and co-owned by IFBB Pro Lisa Ward, the business combines 40+ years of industry experience to deliver science-backed programs. Their approach focuses on strength training, metabolic optimization, and tailored nutrition plans for clients ranging from their 30s to 80s, with particular expertise in functional fitness for seniors and post-rehabilitation strength restoration.The owners directly train all clients, emphasizing personalized attention, evidence-based methodologies, and lifestyle integration to combat age-related decline in strength, flexibility, and vitality without gimmicks or fad programs.
Services
Personal Training
Online Coaching
Anti-Aging Fitness
Post-Rehab Strength
Nutrition Planning
Details
- Year established: 2012
Highlights and features
- 40+ combined years of experience in evidence-based fitness methods
- Direct training from certified owners with competitive sports backgrounds
- Specialized programs for senior functional fitness and post-rehabilitation
- Customized nutrition plans based on metabolic and hormonal science
- Proven results with clients aged 30-80+ through periodized training
What people say
Visible results in 3 months
Expertise in senior fitness
Personalized training approach
Science-based nutrition plans
Supportive coaching style
Services
Personal Training
Customized strength and conditioning programs designed for individual goals. Focuses on proper biomechanics, progressive overload, and functional movement patterns. Combines resistance training with metabolic conditioning to optimize body composition and performance across all age groups.
Online Coaching
Comprehensive nutrition and training guidance through virtual consultations. Includes macro tracking, personalized workout adjustments, and unlimited communication with certified coaches. Designed for clients seeking flexibility while maintaining program accountability and scientific precision.
Anti-Aging Fitness
Specialized programs targeting age-related decline in muscle mass, bone density, and mobility. Incorporates resistance training, balance drills, and mobility work to enhance functional independence. Uses periodized programming to safely improve strength and vitality for clients in their 50s through 80s.
Corrective Exercise
Individualized movement restoration programs for post-injury or post-surgical recovery. Combines mobility work, joint stabilization, and progressive strength training. Focuses on restoring pain-free movement patterns while maintaining training continuity for unaffected muscle groups.
Nutrition Planning
Science-based nutritional strategy development for fat loss and metabolic health. Emphasizes macronutrient balance, hormonal optimization, and sustainable eating habits. Includes flexible meal planning that accommodates lifestyle needs while achieving body composition goals.
People
Jeff Ward
Co-Owner/Trainer
Certified personal trainer with 20+ years' experience, former Director of National Personal Training Institute. Competed in bodybuilding competitions, holds multiple fitness certifications, and specializes in fat-loss programming and senior fitness. Combines engineering background with practical training expertise.
Lisa Ward
Co-Owner/Trainer
IFBB Pro bodybuilder and registered dietitian with 15+ years of coaching experience. Former military spouse who developed fitness programs worldwide. Specializes in women's fitness, nutrition education, and creating balanced training approaches for long-term sustainability and performance.
Questions
What sets BURN Fitness apart from typical gyms?
We offer one-on-one training with owners who have decades of experience, science-based programs, and a focus on long-term lifestyle changes rather than quick fixes.
Can older adults benefit from strength training?
Yes, our specialized programs improve bone density, balance, and functional ability for clients in their 50s through 80s while addressing age-related limitations safely.
How does online coaching work?
Through weekly check-ins, macro tracking guidance, and unlimited text/phone support with certified coaches, ensuring personalized adjustments to training and nutrition plans.
What experience do trainers have?
Our co-owners have 40+ combined years in fitness, including bodybuilding competition experience, nutrition certification, and former education leadership roles in the industry.
Is prior fitness experience required?
No, we work with all fitness levels from beginners to athletes, creating progressive programs that accommodate your current abilities and goals.
How are training programs customized?
Programs consider your goals, limitations, equipment access, and preferences, with regular adjustments based on progress measurements and feedback.
