Sharing the joy of baking, one recipe at a time.
A Baking Journey of Growth, Lessons, and Deliciousness
Flour & Co. started as a dream - to share my love for baking and creating delicious, wholesome treats with the wonderful community of San Francisco. It was an incredible journey filled with flour-dusted fingers, the warmth of fresh-baked goods, and the delight of connecting with fellow sweet tooths.
While the chapter at our physical bakery has closed, the sweet memories and lessons learned remain. I realized that running a business comes with a sacrifice, and my heart yearned for a better work-life balance. With a growing family, I knew I needed to prioritize family and personal fulfillment alongside the demands of entrepreneurship.
What I learned at Flour & Co.My time at Flour & Co. taught me invaluable lessons. I learned the importance of:
- Balancing work and life: It's a constant struggle, but setting boundaries and prioritizing rest are crucial for sustainable happiness and success.
- The power of community: The support and loyalty of our customers were invaluable.
- The importance of finding joy in the simple things: Baking is more than just a profession, it's a passion filled with joy and satisfaction.
- The value of personal growth: My experiences forged me into the individual I am today, and I'm eternally grateful for the lessons learned.
Moving forward
While I'm no longer baking out of a brick-and-mortar store, I still have a love for everything related to baking.
Through this blog, I hope to share my baking journey, inspire others, and connect with like-minded individuals who appreciate the sweet things in life.
Stay tuned for delicious baking tips, stories, and reflections on life, work, and everything in between.
Join me on this new chapter, and let's celebrate the joy of baking together!
Food and Beverages
The reviewers have mixed opinions about the food and beverages at Flour & Company. Some reviewers have complimented the coffee and pastries, saying that the coffee is "beautiful" and the pastries are "delicious" and "excellent". The reviewer Natalie Guggenheimer also appreciated the iced caramel latte and buttermilk biscuit. However, another reviewer, Caio B., found the menu to be "limited" and "pricey".
Ambiance and Atmosphere
The atmosphere of Flour & Company has been praised by several reviewers. They described the place as "delightful", "fancy", and "perfect" for doing some work or enjoying a coffee break. The reviewer Gail DeLane also appreciated the "great atmosphere" and "friendly staff".
Service
The service at Flour & Company has been consistently praised by the reviewers. They described the staff as "very friendly" and "excellent".
Value for Money
Some reviewers have mixed opinions about the value for money. Caio B. found the prices to be "pricey" and thought that Fellini across the street might be a better option. However, Peter Farr appreciated the great breakfast sandwiches and cold brew, but thought that they need to offer pour-over coffee to be competitive with other cafes in Berkeley.
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