Business Details
11 Years
experience
Contact-Level ABM Platform for B2B Sales & Marketing Alignment
Influ2 was founded to address the limitations of traditional account-based marketing platforms that fail to engage decision-makers at the individual level. Our platform empowers B2B companies to target named buyers with precision, leveraging contact-level intent data and advertising to align sales and marketing efforts. With over a decade of combined experience in martech innovation, our team has developed a solution that tracks engagement across social, search, and third-party content, providing actionable insights that drive revenue. We prioritize measurable outcomes by connecting ad interactions to pipeline progression, enabling sales teams to focus on high-intent prospects.Our commitment to compliance with global standards like ISO 27001 and GDPR ensures data security and trustworthiness. By humanizing B2B marketing, we help businesses reduce reliance on lead generation and optimize media spend, delivering personalized campaigns that resonate with enterprise buyers. Our clients consistently report improved visibility into buyer behavior, stronger sales alignment, and significant ROI improvements through our contact-level approach.
Services
Contact-Level Targeting
Intent Data Analysis
Buyer Journey Mapping
Revenue Attribution Reporting
Enterprise Ad Campaigns
Details
- Year established: 2015
Highlights and features
- We offer contact-level intent tracking for precise targeting of decision-makers
- Our platform aligns sales and marketing efforts through real-time engagement data
- We implement a patented process for mapping ads to buyer journey stages
- Our system provides 24/7 visibility into who engages with marketing content
- We guarantee measurable revenue impact through CRM-integrated reporting
Associations and certifications
- ISO 27001
- SOC 2 Type II
What people say
Revolutionized our approach
Measurable revenue impact
Perfect person-based marketing
Stronger sales alignment
Granular targeting capabilities
Services
Contact-Level Targeting
Our contact-level targeting service enables B2B companies to reach specific decision-makers within target accounts. By syncing CRM data with advertising platforms, we deliver personalized campaigns directly to named buyers across LinkedIn, Google, and other digital channels. This approach ensures marketing efforts focus on individuals actively researching relevant solutions.
Intent Data Analysis
We track contact-level intent signals across search, social, and third-party content to identify buyer interest in real-time. Our system captures first-party data about which prospects are researching specific topics, allowing sales teams to prioritize high-intent targets and tailor outreach based on demonstrated interests.
Buyer Journey Mapping
Our platform maps advertising content to each stage of the buyer journey, creating personalized experiences that evolve with prospect engagement. By aligning ad delivery with CRM data and sales activity, we help move deals through the pipeline more efficiently while providing sales teams with actionable engagement insights.
Revenue Attribution Reporting
We quantify marketing impact by connecting ad engagement directly to revenue outcomes. Our reporting system tracks which contacts viewed or clicked ads and correlates this data with CRM pipeline progression, providing clear visibility into marketing's contribution to closed deals.
Enterprise Ad Campaigns
Our enterprise-focused ad campaigns target multiple decision-makers within complex buying committees. The platform enables strategic engagement with different stakeholders through tailored messaging while maintaining cohesive campaign management across all target accounts in the sales pipeline.
People
Dmitri Lisitski
CEO and Co-Founder
Dmitri brings 15+ years of martech experience to Influ2, having previously led product development at major advertising technology companies. He has driven the development of contact-level ABM solutions since 2015.
Joe McNeill
CRO
Joe has over 20 years of sales leadership experience in enterprise software sales. He specializes in scaling revenue operations for marketing technology platforms.
Volodymyr Mikhalko
CTO and Co-Founder
Volodymyr has 12 years of experience building scalable marketing technology platforms. He leads engineering efforts at Influ2, focusing on data infrastructure and ad delivery systems.
Questions
Can we track engagement with our ads at the individual level?
Yes, our platform provides real-time visibility into which named contacts viewed or clicked your ads, enabling precise sales follow-up.
How do you align marketing with sales efforts?
We sync with CRM data to ensure marketing targets the same prospects as sales, while providing engagement insights that inform sales outreach timing and messaging.
What advertising channels do you support?
Our platform delivers contact-level ads across LinkedIn, Google, Facebook, Instagram, Bing, and Amazon advertising networks.
How do you measure marketing impact on revenue?
We track ad engagement at the contact level and correlate this data with CRM pipeline progression to quantify marketing's influence on closed deals.
Is the platform compliant with data privacy regulations?
Yes, we are ISO 27001 certified, SOC 2 Type II compliant, and fully aligned with CCPA and GDPR data protection requirements.
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