It's pretty simple. The objective of a communications firm is to communicate. There are two types of PR/creative agencies. There's the firm that promises to ".take it to the next level and maximize market synergies by using a zero-sum-based process that transforms robust metrics to enable web-related relationships and cultivate value-added infomediaries to facilitate interactive niches." We're the other kind of agency. The one that simplifies your story so that anyone can understand what you do. And, more important, appreciates what you do.