The Massachusetts Assisted Living Association (Mass-ALA) is a non-profit organization that serves as the voice of assisted living in Massachusetts, providing information, education, and advocacy for assisted living residences and the seniors they serve. Mass-ALA promotes a model of care that treats residents with dignity, provides privacy, and encourages independence and freedom of choice. The organization offers a wide range of events, training, and resources for senior living and assisted living professionals in Massachusetts and beyond. Its mission is to lead the assisted living industry in its service of seniors through advocacy, education, operational support, and enhanced growth opportunities.