We're a local, woman-owned Fine Jewelry Store Officially licensed by Texas Tech, TTUHSC, LCU, West Texas A&M, and most recently, UT Permian Basin for custom college ring designs for men and women. We are bridal jewelry experts and your source for jewelry brands you won't find anywhere else. We're a part of your community - people you'll see at the grocery store, church, or out enjoying our great Lubbock restaurants. We know that our West Texas community deserves the hospitality our Hub City is known for, but with big city selection, quality, and service. We want to be your personal jeweler for life, and while you can't pick your family, you can choose your jeweler!