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Business Details
36 Years
experience
Custom Engagement Rings & Fine Jewelry in Lubbock, TX
Established in 1990, J Keith's Jewelry has become Lubbock's premier fine jewelry store through our unwavering commitment to craftsmanship and customer satisfaction. Our team of certified gemologists and skilled artisans specialize in creating custom-designed jewelry using state-of-the-art CAD technology and laser equipment, transforming your vision into breathtaking one-of-a-kind pieces. With over three decades of experience serving West Texas and Eastern New Mexico, we maintain a personal approach that prioritizes education, transparency, and relationship-building throughout every transaction.

Our expertise spans engagement rings, bridal jewelry, and heirloom restoration, supported by comprehensive services including watch repair, jewelry appraisal, and expert diamond grading consultation. We guarantee quality through lifetime warranties on our creations while maintaining the highest standards of ethical business practices.
Services
Custom Jewelry Design Engagement Rings Bridal Jewelry Watch Repair Jewelry Appraisals Diamond Grading Heirloom Restoration Jewelry Repair Estate Jewelry Watch Battery Replacement
Details
  • Year established: 1990
Highlights and features
  • We offer 30+ years of specialized expertise in custom jewelry design and diamond grading
  • Our CAD technology enables precise creation of complex one-of-a-kind designs
  • Lifetime warranties on all custom engagement rings and bridal jewelry
  • Personalized design process with direct collaboration from concept to completion
  • Heirloom restoration services preserving family legacy through modern techniques
What people say
Incredible custom work Transparent process Expert diamond knowledge Personalized attention Heirloom restoration success
Services
Custom Jewelry Design
Our CAD-based custom design process transforms your vision into reality through computerized renderings, wax models, and precision casting. Clients participate in every stage from concept approval to final polishing, ensuring perfect realization of their ideas. Using advanced laser technology, we create intricate designs that maintain structural integrity while accommodating heirloom stones or new materials.
Engagement Rings
We specialize in both ready-made and custom engagement rings featuring certified diamonds and precious metals. Our collection includes A. Jaffe designs with various settings like halo, solitaire, and vintage styles. Each piece comes with detailed diamond grading education and lifetime warranty protection, ensuring lasting quality and value.
Jewelry Repair
Our laser welding technology enables precise repairs on both modern and antique jewelry without compromising structural integrity. Services include ring resizing, stone replacement, and restoration of intricate details using techniques that exceed industry strength standards. We handle delicate repairs that other shops deem impossible.
Watch Repair
We provide comprehensive watch maintenance including battery replacement, band adjustments, and complex mechanical repairs. Our technicians service most watch brands with quick turnaround times for routine services while maintaining the precision and longevity of your timepiece through professional calibration.
Jewelry Appraisals
Our certified gemologists provide detailed appraisals for insurance and estate purposes using current market data. Each appraisal includes comprehensive documentation of materials, craftsmanship, and valuation methodology. We help clients understand their jewelry's worth while meeting insurance requirements for high-value pieces.
People
J. Keith
Owner & Certified Gemologist
A certified gemologist from Meadow, Texas, J. Keith founded his Lubbock store in 1990. With over 30 years of experience, he combines technical expertise with personalized service, specializing in diamond grading and custom design consultation.
Alan
Lead Designer
As senior designer, Alan guides clients through the custom jewelry process using CAD technology. With extensive experience in both traditional and modern techniques, he ensures each creation meets exact specifications while maintaining structural integrity.
Questions
What custom jewelry design options are available?
We create any design using CAD technology, from engagement rings to heirloom restorations. Clients participate in every stage with digital renderings and wax models before final production.
Do you work with heirloom stones?
Yes, we incorporate family stones into new designs. Our experts assess stone quality and recommend enhancements to ensure optimal results while preserving sentimental value.
What engagement ring styles do you offer?
We carry A. Jaffe collections featuring halo, solitaire, vintage, and modern designs. Custom options include various diamond shapes, settings, and metal combinations to suit individual preferences.
What repair services are available?
Our laser welding technology handles complex repairs on modern and antique jewelry. Services include resizing, stone replacement, and structural reinforcement with 260% stronger welds than traditional methods.
How do you educate customers about diamonds?
Our certified gemologists explain the 4Cs (cut, color, clarity, carat) and help select stones matching quality expectations. We provide diamond grading reports and market value insights during consultations.
What are your store hours?
We're open Monday-Friday 10am-6pm, Saturday 10am-3pm, and closed Sundays. Appointments are available for personalized design consultations outside regular hours.