Forever Rox is a family-owned jewelry store located in Lake Tahoe, Incline Village Raleys Shoppping Center. With a dedication to customer satisfaction, they offer a wide selection of natural stones, including diamonds, sapphires, rubies, emeralds, opals, and more. Their knowledgeable staff, trained by the Gemological Institute of America, is ready to help you find the perfect piece of jewelry or assist in designing and creating your dream piece.