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Business Details
42 Years
experience
Custom Jewelry & Repair Services in Lake Tahoe
Forever Rox has been a trusted name in the jewelry industry since 1984, serving the Lake Tahoe community with expertise and dedication. As a family-owned business, we prioritize personalized service and treat every customer like part of our extended family. Our team includes GIA-certified professionals who provide expert consultations, repairs, and custom design services. With over 1,000 in-stock pieces and access to rare gems worldwide, we combine decades of craftsmanship with competitive pricing to meet diverse jewelry needs. Our commitment to quality extends to sourcing natural stones from reputable global suppliers, ensuring authenticity in every creation.

Whether you're seeking a unique custom piece or restoring a cherished heirloom, our skilled artisans handle every project with meticulous care. We pride ourselves on transparency, offering education about gemstones and jewelry to empower informed decisions. Our services span design, fabrication, and repairs, with shipping available to both national and international clients. Located in Incline Village, Nevada, we maintain a reputation for excellence built on 40 years of community trust. From everyday wear to investment-grade pieces, Forever Rox remains dedicated to transforming visions into timeless treasures.
Services
Custom Jewelry Design Jewelry Repairs Gemstone Sourcing Watch Repairs Appraisals
Details
  • Year established: 1984
Highlights and features
  • We offer 40+ years of combined experience in jewelry design and repair
  • Our team includes GIA-certified professionals with gemology expertise
  • We create custom pieces using rare natural diamonds and colored gemstones
  • We provide international shipping for both finished products and repairs
  • We handle all repairs in-house with meticulous attention to detail
Associations and certifications
  • Gemological Institute of America
What people say
Purest Gems Expert Repairs Family Atmosphere Custom Designs Global Sourcing
Services
Custom Jewelry Design
Transform your vision into reality with our custom jewelry design service. Our GIA-certified artisans create one-of-a-kind pieces using rare natural diamonds and colored gemstones. From concept sketches to final fabrication, we ensure every detail reflects your personal style while maintaining exceptional craftsmanship standards.
Jewelry Repairs
Entrust your cherished pieces to our expert in-house jeweler with 20+ years of experience. We handle all repairs from simple resizing to complex restorations, using advanced techniques to preserve your jewelry's integrity. Our secure process ensures your valuables receive meticulous attention throughout the repair journey.
Gemstone Sourcing
Access our global network for rare natural gemstones including Burmese rubies, Colombian emeralds, and fancy colored diamonds. We source stones of all cuts, colors, and carats while maintaining ethical standards. Our gemology expertise ensures authentic, high-quality selections for both collectors and investors.
People
John Roxburgh
Owner & Full Time Jeweler
With 20+ years of experience and GIA certification, John specializes in custom fabrication and intricate repairs. His artistic vision and technical expertise transform client concepts into exquisite jewelry pieces.
Kai Roxburgh
Sales Associate
GIA-certified jewelry specialist assisting clients with selections and repairs. Combines technical knowledge with personalized service to help customers find perfect pieces for any occasion.
Rebecca Roxburgh
Co-Owner
Integral to daily operations and customer relations. Ensures the business maintains its family-oriented values while overseeing administrative and service quality aspects.
Questions
What jewelry services do you offer?
We provide custom design, repairs, gemstone sourcing, watch repairs, and appraisals using GIA-certified expertise.
Can you create custom jewelry pieces?
Yes, our in-house jeweler creates bespoke designs from concept to completion using rare natural gemstones and precious metals.
Do you repair existing jewelry?
We handle all repair types in-house, from simple fixes to complex restorations, ensuring your pieces maintain their original beauty.
What gemstones can you source?
We source all natural gemstones including diamonds, rubies, emeralds, sapphires, and rare colored stones from ethical global suppliers.
Do you ship internationally?
Yes, we securely ship both finished custom pieces and repaired jewelry to clients worldwide with tracking and insurance.