ChoiceMART is a family-owned and operated supermarket located on the Mamalahoa Hwy, offering a wide range of products, including fresh produce, meat, seafood, dairy, deli, and more. The store also features local products, fish, and island products, and is a major employer in the South Kona district, supporting hundreds of local farmers, fishermen, and producers. In addition to its supermarket, ChoiceMART also owns and operates the Kealakekua Ranch Shopping Center, which features Ace Hardware, restaurants, shops, and health services.