Return On Focus (ROF) is a unique marketing agency that specializes in providing objective, independent analysis and insights to pharmaceutical and biotechnology brands. We help marketers define key stories, messages, and strategic steps to own a brand's value in the minds of customers. Our process is guaranteed to create positive tension, driving behavior change and ultimately, business results. We believe that marketers have fundamental questions that require better answers, and our services are designed to help them find the best solutions. With a focus on evidence-based marketing, we uncover each brand's strategic value within its specific market, identifying key drivers of prescribing, patient experience, and more. Our services include market assessments, positioning development, and pull-through strategies to ensure successful brand launches and ongoing marketing efforts.
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