Return On Focus

At Return On Focus, we are dedicated to helping pharmaceutical and biotechnology brands unlock their full potential by crafting compelling stories that resonate with physicians and patients. Our approach is centered around understanding the strategic value of each brand within its specific market and then defining the key story, messages, and strategic steps necessary to own that value in the minds of customers. We believe that by focusing on behavior change, we can drive positive outcomes for our clients.

Our Services

We offer a range of services designed to support our clients in achieving their marketing goals. These include market assessments, positioning development, and pull-through strategies. Our market assessments help evaluate key drivers of prescribing within a specific market, identify untapped opportunities with allied health professionals, and determine the role of patient experience in treatment selection. Our positioning development services focus on creating a compelling and differentiated brand positioning by validating the optimal positioning focus and associated core messages. Finally, our pull-through strategies aim to educate and condition the market to rapidly internalize the brand's positioning at launch.

What We Think

We believe that pharmaceutical and biotechnology marketers have fundamental, strategic questions that require better answers. For instance, how can you effectively market a product that addresses a rare disease? How can you ensure that your brand stands out in a crowded market? How can you strengthen the linkage between healthcare professionals and consumer brand communication? These are just a few of the questions we address through our services. By applying evidence-based marketing principles, we can help our clients overcome common pitfalls such as underestimating the role of the patient, over-reliance on KOL input, and minimizing treatment support system needs.

Our Expertise

Our team consists of experienced professionals who have a deep understanding of the pharmaceutical and biotechnology industries. We have extensive knowledge in market research, brand positioning, and marketing strategy development. Our experts are equipped to provide objective, independent analysis and insights that help our clients make informed decisions about their marketing efforts.