Business Details
33 Years
experience
Trusted Sales & Marketing Partners for Over 30 Years
Private Brands Sales & Marketing has been a leader in sales and marketing services for over three decades, delivering results-driven solutions tailored to client needs. Our foundation is built on unwavering commitment to customer service excellence, ensuring every partnership thrives through personalized representation. By immersing ourselves in our clients' organizations, we act as an extension of their sales teams, leveraging deep industry expertise and a proactive approach to problem-solving. Our team's adaptability to evolving trends and technologies ensures we remain at the forefront of innovation while maintaining core values of integrity and accountability. With a comprehensive understanding of retail dynamics, we strategically navigate every aisle and segment to exceed retailer expectations.Our collaborative team approach fosters seamless communication across organizations, creating opportunities for sustainable growth. Founded in 1993, our leadership's decades of hands-on experience in the food industry and private label brokerage provide unparalleled insight into market demands. We prioritize long-term relationships over transactions, evidenced by our 30-year track record of client retention and success. Our dedication extends beyond business through active community involvement and mentorship programs. This combination of expertise, adaptability, and ethical practices positions us as a trusted partner for achieving sales objectives in an ever-changing marketplace.
Services
Sales Representation
Customer Service
Market Analysis
Retailer Partnerships
Product Development
Details
- Year established: 1993
Highlights and features
- We offer 30+ years of specialized experience in private label brokerage services
- Our team immerses itself as an extension of your sales organization
- We maintain direct relationships with retailers across all store segments
- Our leadership holds advanced degrees in business and product development
- We combine traditional values with cutting-edge market strategies
Services
Sales Representation
Our comprehensive sales representation services provide private label brands with dedicated market access through established retail relationships. We act as your exclusive sales team, leveraging decades of industry expertise to negotiate optimal placements and pricing. Our approach combines strategic account management with hands-on execution to maximize product visibility and shelf space.
Customer Service
We deliver exceptional customer service through dedicated account management and rapid issue resolution. Our team maintains constant communication between manufacturers and retailers to ensure smooth operations and timely problem-solving. This commitment to service excellence has resulted in long-term client retention and industry recognition for reliability.
Market Analysis
Our market analysis services provide actionable insights into retail trends and consumer preferences. We combine on-the-ground intelligence from store visits with data-driven analysis to identify growth opportunities. This strategic approach helps clients adapt their product offerings to meet evolving market demands effectively.
Retailer Partnerships
We cultivate and maintain strong relationships with major retailers across all store segments. Our team understands retailer requirements and works proactively to meet and exceed their expectations. These partnerships enable preferential treatment for our clients' products through trusted collaboration and consistent performance.
Product Development
Our product development support helps brands create market-ready private label offerings. We provide guidance on formulation, packaging, and pricing strategies based on current trends and retailer feedback. This expertise ensures products meet both consumer needs and retail requirements for successful market entry.
People
Jim Daly
President
Founder with 25+ years in private label brokerage, combining economics expertise with hands-on industry experience. Committed to continuous improvement and community involvement through charitable work and youth mentorship programs.
Jason Gucwa
Vice President - Sales
15-year veteran with master's degree in product development, applying integrity and accountability to vendor-retailer relationships. Combines academic expertise with practical experience in both private label and branded sectors.
Jack Mahoney
Account Executive
Business graduate with eight years of caddying experience that shaped his service-oriented approach. Leverages retail industry knowledge to deliver client-focused solutions while maintaining active participation in sports leagues.
Will Legere
Account Executive
Former country club professional bringing premium customer service standards to private label brokerage. Combines sports passion with dedication to client satisfaction, maintaining strong relationships through consistent performance.
Nick Dottellis
Account Executive
History graduate with retail foundation, committed to long-term career development in private label brokerage. Balances professional responsibilities with family time while building industry expertise through hands-on experience.
Questions
What industries do you specialize in?
We specialize in private label food products, working with manufacturers and retailers across all grocery segments.
How do you differ from other brokers?
Our hands-on approach combines 30+ years of experience with personalized service, acting as an extension of your sales team.
What geographic areas do you cover?
We operate nationwide with particular strength in Chicago and major retail markets across the United States.
How do you handle client communication?
We maintain constant communication through daily interactions and weekly strategy sessions with both clients and retailers.
What experience does your team have?
Our team includes industry veterans with decades of combined experience in food retail, private labeling, and sales leadership.
How do you measure success?
We track success through client retention rates, shelf space growth, and retailer satisfaction metrics across our partnerships.
