Business Details
17 Years
experience
Expert Construction Marketing Services & Resources
Founded in 2009 during a challenging economic period, the Construction Marketing Association (CMA) was established to address the evolving needs of construction industry marketers. Our organization specializes in delivering targeted marketing resources, career development opportunities, and comprehensive marketing services tailored to the construction sector. With deep expertise in both digital and traditional marketing strategiesincluding web design, SEO, content creation, lead generation, and event marketingwe serve contractors, equipment manufacturers, building product developers, and construction technology firms.Our team combines decades of industry experience with innovative approaches to help construction brands navigate market cycles and achieve measurable success. Through our Certified Construction Marketing Professional (CCMP) program, award-winning blog, and extensive resource library, we empower professionals to enhance their skills and advance their careers. CMA remains committed to fostering collaboration, sharing best practices, and driving marketing excellence across the construction industry.
Services
Website Design
Content Marketing
Publicity Services
Event Marketing
Email Campaigns
SEO Optimization
Lead Generation
Brand Identity
Social Media
Product Launches
Details
- Year established: 2009
Highlights and features
- We specialize in construction industry marketing with 25+ years of combined executive experience.
- Our team holds Google, HubSpot, and Pardot certifications for data-driven digital strategies.
- We offer free marketing resources including research studies, whitepapers, and webcasts.
- Our award-winning campaigns serve both international construction brands and emerging startups.
- We integrate traditional and digital marketing for comprehensive, results-oriented solutions.
Associations and certifications
- Certified Construction Marketing Professional (CCMP)
Services
Website Design
Our website design services create professional, SEO-optimized platforms for construction brands. We focus on user experience, conversion optimization, and integration with CMS tools like WordPress and HubSpot. Clients benefit from enhanced online visibility and lead generation capabilities through tailored designs that reflect their industry expertise.
Content Marketing
We develop multi-channel content strategies including blogs, case studies, and technical whitepapers. Our team produces engaging materials that drive inbound traffic and establish thought leadership. Construction firms gain authoritative industry presence through targeted content that nurtures prospects and supports long-term brand growth.
Publicity Services
Our PR initiatives leverage media connections to boost brand awareness. Services include press releases, event coverage, and article placements. Construction companies receive strategic exposure through targeted outreach to industry publications and high-profile platforms, enhancing credibility and market reach.
Event Marketing
We manage end-to-end event strategies from trade show planning to virtual webcasts. Our services include exhibit design, promotional campaigns, and speaker coordination. Clients achieve greater engagement through professionally executed events that showcase their products and connect with key industry decision-makers.
Email Campaigns
Our email marketing solutions include workflow automation, list management, and analytics reporting. We create personalized campaigns that nurture leads through the sales cycle. Construction businesses benefit from targeted communication strategies that improve customer retention and drive measurable conversion rates using HubSpot and Pardot platforms.
People
Neil M. Brown
Founder & Chairman
With 20+ years leading marketing agencies for construction brands, Neil M. Brown combines practical experience as former CMO of an architectural metals manufacturer and brand manager at IDEAL Industries. He authored two industry books and holds an MBA from Northern Illinois University.
Questions
Does CMA offer membership options?
CMA now provides free community access with over 250,000 subscribers. All resources remain complimentary except the Certified Construction Marketing Professional (CCMP) program.
What marketing services does CMA specialize in?
We offer complete digital and traditional marketing services including SEO, web design, content marketing, public relations, event planning, and email automation tailored specifically for construction industry clients.
How does CMA support career development?
Our Career Center provides job listings, industry wage data, and personalized coaching. We also offer the CCMP certification program to enhance professional credentials in construction marketing.
Can non-members access marketing resources?
Yes, our Marketing Databank offers free research studies, whitepapers, and webcasts to all construction marketing professionals regardless of membership status.
Does CMA work with international construction brands?
We serve both global construction firms and startups, adapting strategies to meet international market requirements while maintaining our focus on construction industry expertise.
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