Business Details
Your Trusted Advertising & Marketing Partner
We are entrepreneurs who understand the immense responsibility of leading, building, and achieving success for our clients. Our curiosity drives us to explore new ideas, while our relentless drive ensures continuous progress toward your objectives. We approach every challenge with a client-first mindset, combining creativity with data-driven insights to deliver impactful solutions. Our process is built on four pillars: understanding your industry, consumer, competition, and brand to develop actionable strategies. Through omni-channel campaigns spanning paid, owned, and earned media, we create cohesive brand experiences that resonate with audiences.Our in-house production studio, INFITIUM, brings creative visions to life with cutting-edge tools and expertise. We measure success through tangible outcomes, refining campaigns using real-time analytics to maximize ROI. With a team of specialists in media, strategy, and operations, we partner with clients to overcome challenges and seize opportunities in dynamic markets. Our commitment to innovation and measurable results has positioned us as a trusted partner for brands seeking transformative growth.
Services
Creative Strategy
Media Planning
Paid Media Management
Content Marketing
Performance Analytics
Highlights and features
- We combine creative vision with data-driven media strategies for measurable outcomes
- Our in-house production studio handles end-to-end content creation
- Specialized team of experts in paid, owned, and earned media channels
- Proven process refining campaigns through real-time performance analytics
- Client-centric approach focused on long-term brand-consumer relationships
What people say
Measurable results
Creative excellence
Strategic insights
Reliable partnership
Campaign effectiveness
Services
Creative Strategy
We develop tailored creative strategies that connect brands with target audiences through memorable narratives. Our approach combines market analysis with consumer insights to create campaigns that drive engagement across digital and traditional platforms. From Super Bowl commercials to localized geo-fence ads, we craft experiences that resonate with consumers at every touchpoint.
Media Planning
Our data-driven media planning services optimize brand exposure through strategic allocation across paid, owned, and earned channels. We analyze consumer behavior patterns to determine optimal media mix and timing, ensuring maximum impact for every campaign. This includes linear TV, streaming platforms, social media, and out-of-home advertising solutions.
Performance Analytics
We implement robust measurement frameworks to track campaign effectiveness in real time. Through continuous analysis of key performance indicators, we refine strategies to improve ROI. Our reporting systems provide actionable insights that inform ongoing campaign adjustments and future marketing decisions.
Content Marketing
Our content marketing services encompass website development, SEO strategies, and organic social media management. We create compelling content ecosystems that enhance brand authority and consumer engagement. This includes email marketing campaigns, influencer partnerships, and public relations initiatives that amplify brand messaging.
In-House Production
Through our INFITIUM production studio, we offer end-to-end creative production capabilities. Our facilities include advanced editing suites, graphic design tools, and production equipment staffed by experienced directors and cinematographers. This enables rapid execution of high-quality video content, digital assets, and multimedia campaigns.
People
Michael Magnusson
Founder, Chief Executive Officer
As founder and CEO, Michael leads with entrepreneurial vision, driving the agency's strategic direction while maintaining its creative-driven ethos.
Jac Mansour
Chief Creative Officer
Jac oversees all creative operations, developing award-winning campaigns and fostering a culture of innovation across the agency's creative teams.
Jake Rostollan
President, Chief Marketing Officer
Jake directs marketing strategy and business development, leveraging data insights to drive client growth and expand the agency's market presence.
Chris Arkell
Chief Strategy Officer
Chris leads strategic planning initiatives, ensuring campaigns are built on comprehensive market analysis and consumer behavior insights.
Megan Boveri
Chief Media Officer
Megan manages media investments and channel strategy, optimizing cross-platform advertising performance through advanced targeting and analytics.
Questions
What industries do you specialize in?
We work across diverse sectors including automotive, consumer goods, entertainment, and technology, adapting our strategies to each industry's unique challenges.
How do you measure campaign success?
We use real-time analytics tracking key performance indicators aligned with your business objectives, providing regular reporting on engagement, conversions, and ROI.
What makes your agency different?
Our combination of creative storytelling with data-driven decision making, supported by in-house production capabilities for faster execution.
Can you handle international campaigns?
While our current focus is primarily North American markets, our digital capabilities allow us to execute targeted international campaigns through strategic partnerships.
What services are included in your media planning?
Our media planning covers all channels including digital, social, TV, radio, print, and out-of-home advertising with strategic budget allocation.
