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Excellence in craftsmanship, expertise in excellence

At Morrison Smith Jewelers, we are dedicated to providing our customers with exceptional service, unparalleled craftsmanship, and a vast selection of exquisite fine jewelry. For generations, we have built a reputation as the trusted destination for those seeking unique, high-quality pieces that tell a story of love, elegance, and sophistication.

Our Story

Since our founding, we have remained committed to excellence, staying at the forefront of the jewelry industry through continuous education, innovative design, and unwavering dedication to our customers. Our boutique store, located in the heart of Charlotte, North Carolina, offers a warm and welcoming atmosphere, where our knowledgeable staff is always ready to guide you in finding the perfect piece that reflects your personal style.

Custom Design and Appraisals

We take pride in our custom design capabilities, where our skilled craftsmen work closely with you to breathe life into your vision. From concept to creation, we ensure that your bespoke piece is tailored to your budget, relationship, and individual style. Additionally, our expert appraisers provide accurate and unbiased evaluations of your jewelry, ensuring that you have a clear understanding of its value.

Jewelry Repair and Engraving

At Morrison Smith Jewelers, we understand the sentimental value attached to your treasured pieces. Our expert jewelers are skilled in the art of repairing and restoring your precious jewelry, returning it to its former glory. Our engraving services allow you to add a personal touch to your gift or keepsake, making it a truly unique and memorable possession.

Education and Resources

We believe that educating our customers is an essential part of our service. Our comprehensive education center offers a wealth of information on diamonds, gemstones, precious metals, and jewelry care. Learn about the Four Cs of diamonds, gemstone guides, and birthstone education, all designed to empower you in making informed purchasing decisions.

Commitment to Excellence

We are proud to be a Master IJO Jeweler, a distinction held by only a select few. This accreditation is a testament to our commitment to excellence, ensuring that our customers receive the highest level of service, expertise, and quality.

Experience the Morrison Smith Jewelers Difference

We invite you to visit our boutique store, where our warm and knowledgeable staff will guide you through our extensive collection of fine jewelry. Whether you're seeking a bespoke engagement ring, a custom design, or simply looking for expert advice, we are dedicated to providing an unparalleled shopping experience.

Reviews
Positive: Excellent customer service, impressive custom design capabilities, and efficient repair and restoration services led to overwhelmingly positive experiences.
Negative: One reviewer reported a disappointing experience with watch servicing, citing issues with dust on the dial and scratches on the caseback after repair.

Excellent Customer Service

Many reviewers praised the exceptional customer service at Morrison Smith Fine Jewelry, highlighting the personalized attention and expertise of the staff. Olivia, Tim, Sam, Luyen, Haley, Mollie, Joan, Andrew, Samantha, Rob, Terry, and Samantha were specifically mentioned for their outstanding service.

Impressive Custom Design

Several reviewers raved about the custom design process, praising the attention to detail and ability to bring their ideas to life. The custom jewelry pieces exceeded expectations, and the designers' expertise and enthusiasm were evident.

Efficient Repair and Restoration

Morrison Smith's repair and restoration services received high praise, with reviewers impressed by the quick turnaround times and meticulous attention to detail.

Positive Experiences

Most reviewers reported overwhelmingly positive experiences, praising the welcoming atmosphere, knowledgeable staff, and beautiful store.

Negative Experience

One reviewer, Campbell Boulanger, had a disappointing experience with watch servicing, citing issues with dust on the dial and scratches on the caseback after repair.

Common Themes

  • Exceptional customer service
  • Impressive custom design capabilities
  • Efficient repair and restoration services
  • Positive experiences and welcoming atmosphere
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