Business Details
Custom Engagement Rings & Fine Jewelry in Los Angeles
Sarah Poursh Designs was born from a lifelong passion for jewelry and a commitment to personalized service. With roots in the Los Angeles Jewelry District, our founder Sarah Poursh grew up immersed in the trade, learning from her father and brother. After completing formal gemology training and creating her first custom line in memory of her late dog Charlie, Sarah established a business dedicated to ethical craftsmanship and emotional connection. We specialize in transforming meaningful heirlooms into contemporary pieces, creating bespoke engagement rings, and providing fair valuations for pre-owned jewelry.Our concierge approach ensures every client receives one-on-one attention, whether designing a new piece or repurposing family treasures. With over two decades of experience and a team of master jewelers, we prioritize education, transparency, and artistry throughout the process. Our commitment to conflict-free diamonds and sustainable practices reflects our dedication to both quality and integrity. From coast to coast, we serve clients seeking jewelry that tells their unique story with the warmth and expertise of a family-owned business.
Services
Custom Engagement Rings
Jewelry Repurposing
Diamond Appraisals
Conflict-Free Diamonds
Heirloom Transformation
Gold Jewelry Buying
Concierge Consultations
Virtual Appointments
Jewelry Repair
Custom Wedding Bands
Highlights and features
- We offer personalized one-on-one consultations for custom jewelry design
- Our team includes certified gemologists with third-generation expertise
- We guarantee conflict-free diamonds with Kimberley Process certification
- We provide transparent diamond education using the 4 C's framework
- We maintain a 20+ year partnership with master bench jewelers
Associations and certifications
- Kimberley Process
What people say
Godsend
Impeccable service
Feels like family
Exquisite custom jewelry
Loyal customer
Services
Custom Engagement Rings
We create personalized engagement rings tailored to your unique love story. Our process combines diamond education with computer-aided design to craft one-of-a-kind pieces. With access to wholesale diamonds and a team of master jewelers, we ensure every ring reflects your style and commitment.
Jewelry Repurposing
Transform outdated or sentimental jewelry into modern wearable art. We preserve the emotional value of family heirlooms while updating designs to reflect current tastes. Our process includes metal recycling and gemstone reuse with ethical sourcing options for enhancements.
Conflict-Free Diamonds
We guarantee Kimberley Process certified diamonds with full traceability. Our selection includes both earth-mined and lab-grown options with detailed documentation. Clients receive comprehensive education about diamond sourcing and certification standards during consultations.
Jewelry Appraisals
Our certified gemologists provide accurate jewelry valuations for insurance, estate planning, or resale purposes. The process includes detailed examination of metals, stones, and craftsmanship with written documentation from multiple professional appraisers when required.
Gold Jewelry Buying
We offer fair market prices for gold, diamonds, and precious metals with transparent evaluation processes. Our service includes educating clients about their jewelry's value components and options for repurposing proceeds into new custom designs.
People
Sarah Poursh
Founder & Lead Designer
Third-generation jeweler and certified gemologist with 20+ years experience. Transformed personal tragedy into a custom jewelry line after her dog Charlie's passing. Specializes in emotional storytelling through bespoke designs while maintaining family legacy in Los Angeles Jewelry District.
Questions
How does the custom jewelry process work?
We begin with a consultation to understand your vision, followed by diamond selection using the 4 C's framework. Our team creates digital renderings before production, ensuring your design specifications are perfectly executed in final piece.
Are your diamonds truly conflict-free?
Yes, all diamonds meet Kimberley Process certification standards with government-verified documentation. We provide detailed origin information and offer lab-grown alternatives for additional ethical assurance.
Can I repurpose old jewelry?
Absolutely. We transform outdated or damaged pieces into new designs while preserving sentimental value. Our process includes metal recycling and gemstone reuse with options to incorporate modern elements.
Do you buy used jewelry?
Yes, we offer fair market valuations for gold, diamonds, and precious metals. Our transparent process includes educating clients about their jewelry's components and provides options for repurposing proceeds into new designs.
What areas do you serve?
While based in Los Angeles, we provide concierge services nationwide through virtual consultations and local appointments. Our clients range from coast to coast with personalized attention regardless of location.
What is your return policy?
All sales are final due to the customized nature of our work. We do not offer returns or exchanges on custom jewelry, metals, or stones with reports, ensuring each piece maintains its unique integrity.
