Business Details
31 Years
experience
Strategic Brand and Business Reinvention Experts
We are a global strategic consultancy dedicated to helping businesses reimagine their brands, technologies, and operations for exponential growth. With over 25 years of experience, we partner with bold leaders to bridge the gap between strategy and execution, combining brand innovation with cutting-edge technology. Our team of experts specializes in transforming complex challenges into opportunities, leveraging AI, digital platforms, and customer-centric strategies. We have collaborated with more than 1,000 iconic brands worldwide, delivering tailored solutions that drive reinvention and sustainable success.Our approach integrates analytical rigor with creative insight, ensuring clients stay ahead in rapidly evolving markets. From business strategy to cultural transformation, we empower organizations to unlock their full potential. Our proven methodologies and global presence across 10 major cities enable us to deliver impactful results that resonate across industries and geographies.
Services
Business Strategy
Brand Strategy
Digital Platforms
AI Strategy
Service Design
Organizational Enablement
Cultural Transformation
Connected Commerce
Experience Strategy
Marketing Acceleration
Details
- Year established: 1995
Highlights and features
- We offer 25+ years of experience in strategic brand and business transformation.
- Our team has worked with 1,000+ iconic global brands across diverse industries.
- We combine AI and technology expertise with customer-centric innovation strategies.
- Our global presence spans 10 major cities, enabling localized insights worldwide.
- We deliver measurable results through proven methodologies and cross-functional collaboration.
Services
Business Strategy
We develop forward-thinking business strategies that align with market trends and organizational goals. Our approach combines data-driven insights with industry expertise to identify growth opportunities. By analyzing competitive landscapes and customer behaviors, we create actionable roadmaps for sustainable success.
Brand Strategy
Our brand strategy services focus on creating meaningful connections between businesses and consumers. We craft identity frameworks that reflect core values while adapting to evolving market demands. Through rigorous analysis and creative innovation, we help brands maintain relevance and competitive advantage globally.
AI Strategy
We design AI integration strategies that enhance operational efficiency and customer experiences. Our solutions leverage machine learning and data analytics to optimize business processes. From predictive modeling to automation, we implement technologies that drive measurable improvements in performance and scalability across industries.
Cultural Transformation
Our cultural transformation programs reshape workplace environments to foster innovation and agility. We implement change management frameworks that align employee behaviors with business objectives. Through leadership development and capability building, we create sustainable cultural shifts that support long-term growth and adaptability.
Service Design
We create seamless customer experiences through human-centered service design principles. Our process involves journey mapping and prototyping to optimize touchpoints. By focusing on user needs and technological possibilities, we develop intuitive solutions that enhance satisfaction and operational efficiency across digital and physical platforms.
People
Erich Joachimsthaler
CEO & Founder
A multidisciplinary leader with expertise in tech-driven innovation and growth strategies, Erich pioneers approaches for industries undergoing transformation through changing customer expectations and emerging technologies.
Tracy Huser
Partner
With extensive consulting experience, Tracy specializes in brand strategy and product innovation, helping B2B and B2C companies align their offerings with evolving customer needs and market dynamics.
Markus Zinnbauer
Senior Partner
Combining strategic and data-driven expertise, Markus focuses on modern marketing solutions that drive growth through customer-centric approaches and innovative business models across global markets.
Lee Powney
Senior Partner
Lee develops methodologies for innovation challenges, leveraging cultural trends and human-centered design to create growth opportunities for global businesses through strategic experimentation and validation processes.
Richard Rolka
Chief Financial Officer
Leading global operations and finance, Richard integrates financial strategy with growth ambitions, operationalizing bold ideas into measurable value while scaling international business offerings effectively.
Questions
What industries do you specialize in?
We work across diverse sectors including healthcare, technology, consumer goods, finance, and luxury brands, adapting our expertise to industry-specific challenges and opportunities.
How do you approach digital transformation?
We combine AI integration with customer-centric design, creating scalable solutions that bridge traditional practices with emerging technologies for measurable business impact.
What makes your brand strategy different?
Our approach merges analytical rigor with creative insight, focusing on long-term brand relevance through cultural understanding and technological innovation rather than short-term trends.
Can you help with organizational change?
We implement proven cultural transformation programs that align employee behaviors with business goals through leadership development and capability-building initiatives.
Do you work with startups or only established companies?
While we primarily partner with established global brands, we also help growth-stage companies scale through strategic reinvention and market positioning expertise.
