Business Details
16 Years
experience
Your Trusted Public Relations Partner in New York
Founded in 2010, our agency has grown from a two-person operation to an award-winning boutique firm specializing in public relations and consumer engagement. With over 32 years of combined experience in PR, experiential events, and brand strategy, we have secured media placements in prestigious outlets like Forbes, Business Insider, and The New York Times. Our team includes professionals with executive backgrounds at major brands such as Heineken, Tiffany's, and Mercedes Benz NY Fashion Week. Certified as a Minority- and Women-Owned Business Enterprise (MWBE) in New York, we have earned recognition including the Hermes Creative Award and Stevie Awards for innovation and excellence.We specialize in crafting data-driven campaigns that connect brands with consumers through strategic media placement, creative storytelling, and impactful events. Our work spans government agencies, non-profits, lifestyle brands, and fast-moving consumer goods, with notable projects including the Statues for Equality Launch and Fashion Week Brooklyn. We maintain a commitment to adaptability, demonstrated by our successful pivot to virtual operations during the pandemic while continuing to deliver measurable results for clients.
Services
Public Relations
Event Publicity
Non-Profit PR
Lifestyle & Tech PR
Health & Wellness PR
Details
- Year established: 2010
Highlights and features
- We offer 14 years of experience in public relations and consumer engagement.
- Our team includes certified MWBE professionals with executive backgrounds at major brands.
- We implement data-driven strategies based on consumer behavior analysis.
- Our work has earned recognition from Hermes Creative Awards and Stevie Awards.
- We provide comprehensive services from PR campaigns to event production execution.
Associations and certifications
- Hermes Creative Award
- Stevie Awards
- PR World Awards
- Pillar World Awards
- MWBE Certification
What people say
Incredible results
Phenomenal work
Professionalism, creativity
Successful relationships
Amazing awareness building
Services
Public Relations
Our PR specialists craft compelling narratives that position brands for media success. We execute strategic campaigns combining editorial outreach, influencer partnerships, and product placement to generate buzz. With placements in Forbes, Business Insider, and major broadcast networks, we deliver measurable visibility through traditional and digital media channels.
Event Publicity
From concept to execution, we create memorable brand experiences through strategic event planning. Our services include venue sourcing, talent coordination, and comprehensive media outreach to maximize event impact. We've produced fashion shows, press conferences, and virtual summits that generate lasting brand recognition and media coverage.
Non-Profit PR
We specialize in amplifying non-profit missions through targeted media strategies. Our work with organizations like the City Girl Beauty Project and Statues for Equality demonstrates our ability to create compelling narratives that drive social impact. We secure media coverage and build awareness for causes through strategic storytelling and event execution.
Lifestyle & Tech PR
Our expertise extends to lifestyle brands, fashion, and technology sectors. We've successfully promoted consumer products through innovative campaigns that combine traditional media relations with digital strategies. Our experience with clients like Fashinnovation and Andrea D. Charles Studio showcases our ability to position lifestyle and tech brands for market success.
Health & Wellness PR
We develop strategic PR campaigns for healthcare professionals and wellness brands. Our approach combines media relations with thought leadership positioning to build credibility. Through targeted outreach and content creation, we help health-focused clients establish authority and connect with their target audiences through authentic storytelling.
People
Jordana Guimaraes
Co-Founder
Co-founder of Fashinnovation NYC with extensive experience in fashion and public relations. Recognized for delivering impactful PR campaigns that transform brand perception and generate measurable results.
Rabbi Yosef Savoy
Executive Producer
Award-winning producer who has collaborated on high-impact PR initiatives. Known for strategic vision in creating compelling content that aligns with brand values and resonates with target audiences.
Patrick Pinto
CEO BeSeen Solutions
Recognized for exceptional professionalism and relationship-building expertise. Brings strategic insights to PR initiatives that combine creativity with measurable business outcomes.
Questions
What PR services do you offer?
We provide comprehensive PR services including media relations, crisis management, press releases, creative collateral development, and strategic campaign planning tailored to each client's needs.
How do you develop PR strategies?
Our data-driven approach combines consumer behavior analysis with media insights to create customized strategies that align with brand objectives and target audience preferences.
Do you handle event planning?
Yes, we manage all aspects of event planning from concept development to execution, including venue selection, media outreach, and post-event publicity campaigns.
What industries do you work with?
We specialize in lifestyle brands, technology, health & wellness, non-profits, and government agencies, with experience across fashion, consumer goods, and professional services.
