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Business Details
27 Years
experience
Your Trusted Brand Strategy & Creative Design Partner
Skaggs Creative has been shaping brands through strategic clarity and creative excellence since 1999. Founded in San Francisco and expanded to New York in 2000, we combine brand strategy, identity design, and high-end photography to deliver measurable growth for clients across beauty, fragrance, hospitality, and healthcare industries. Our processDefine, Design, Deliveruncovers brand essence, translates it into visual and verbal identity, and activates it through purposeful execution. With over 25 years of experience, we maintain an agile model of seven core team members supported by a trusted network of collaborators.

Our work has earned 50+ awards, including Platinum Hermes Creative Awards and MarCom Awards, reflecting our commitment to timeless, insight-driven branding. We specialize in brand innovation, packaging, web development, and product photography, serving clients like Charlotte Tilbury, Diptyque, and Aston Martin. Our founders, Jonina and Bradley Skaggs Creative, bring architectural and design expertise to every project, ensuring brands are built on truth rather than trends.
Services
Brand Identity Packaging Design Web Development Product Photography Brand Strategy Digital Marketing Campaign Execution E-Commerce Solutions Visual Storytelling Client Collaboration
Details
  • Year established: 1999
Highlights and features
  • Over 25 years of experience in brand strategy and creative execution
  • Award-winning team with expertise in beauty, fragrance, and lifestyle sectors
  • Agile model combining a core team with specialized collaborators
  • Proven process for uncovering brand essence and delivering measurable growth
  • Recognized for innovative packaging, web development, and product photography
Associations and certifications
  • Hermes Creative Awards
  • MarCom Awards
  • Summit Creative Award
  • Galaxy Award
What people say
Award-winning creative Exceptional expertise Timely delivery Brand activation specialists Strategic insight
Services
Brand Identity
We create cohesive brand identities rooted in strategic insights. Our process defines brand essence, develops visual and verbal language, and ensures consistent messaging across all platforms. This includes logo design, typography selection, and brand guideline development to establish market differentiation and customer recognition.
Packaging Design
Our packaging solutions combine aesthetic appeal with functional strategy. We develop concepts that reflect brand values while optimizing shelf impact and consumer experience. Services include structural design, material selection, and print production management to create memorable product presentations that drive sales.
Product Photography
Skaggs Creative Photo specializes in high-end beauty and lifestyle product photography. We create compelling visual narratives through studio and location shoots, retouching, and digital compositing. Our imagery enhances brand storytelling across e-commerce platforms, marketing materials, and advertising campaigns to boost consumer engagement.
Web Development
We build responsive websites that align with brand strategy and user experience principles. Services include UX/UI design, e-commerce platform development, and content management system integration. Our approach ensures seamless digital experiences that convert visitors into customers while maintaining brand consistency across online touchpoints.
Brand Strategy
Our strategic framework defines market positioning and growth opportunities. We conduct competitive analysis, audience research, and brand audits to develop actionable roadmaps. This includes messaging architecture, go-to-market strategies, and long-term brand activation plans that drive sustainable business results through cohesive brand implementation.
People
Jonina Skaggs
Art Director
Icelandic-born Art Director with expertise in branding and design. Co-founded Skaggs Creative in 1999 after architectural studies and Masters in branding. Teaches marketing at University of Iceland while leading brand projects for luxury clients.
Bradley Skaggs
Creative Director
Creative Director with architectural background specializing in brand positioning and photography. Co-founded Skaggs Creative in 1999, leading award-winning campaigns across beauty and hospitality sectors while maintaining a minimalist design philosophy.
Questions
What industries does Skaggs Creative Creative specialize in?
We focus on beauty, fragrance, hospitality, healthcare, and lifestyle brands, leveraging deep sector knowledge to create targeted branding solutions.
How does Skaggs Creative approach brand development?
Our Define. Design. Deliver. process uncovers brand essence, creates visual/verbal identity, and activates brands through strategic execution across all touchpoints.
What services do you offer beyond branding?
We provide packaging design, web development, product photography, digital marketing, and campaign execution to support comprehensive brand growth.
How experienced is your creative team?
Our core team has 25+ years of experience with founders holding architectural and design expertise, supported by specialized collaborators across disciplines.
Can you handle international brand campaigns?
Yes, we've executed global campaigns for clients like Diptyque and Charlotte Tilbury, with experience in US, UK, and EU markets.