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Personalized Nutrition & Fitness Programs in Los Angeles
At New Performance Nutrition, we have dedicated over 25 years to transforming lives through scientifically grounded nutrition and personalized fitness strategies. Our approach combines medical insights with progressive practices to design programs tailored to individual lipid profiles, lifestyle factors, and personal goals. We specialize in enhancing physical performance, reducing inflammation, and supporting long-term health for clients ranging from elite athletes to everyday individuals.

Our team prioritizes understanding each client's unique needs, offering evidence-based supplementation and metabolic assessments to optimize results. With a proven track record of success in weight management, athletic performance, and chronic condition support, we remain committed to delivering measurable, sustainable outcomes rooted in science and expertise.
Services
Weight Loss Counseling Athletes Nutrition Vo2 Max Testing Supplementation Programs Corporate Wellness Metabolic Assessments Prenatal Nutrition Diabetes Management Youth Nutrition Performance Nutrition
Highlights and features
  • We offer 25+ years of experience in personalized nutrition and athletic performance.
  • Our programs are scientifically designed using lipid profiles and medical data.
  • We serve elite athletes, celebrities, and individuals with tailored protocols.
  • Our success stories demonstrate measurable results in weight loss and health improvement.
  • We combine metabolic testing with customized supplementation for optimal outcomes.
What people say
Life-changing results Scientific approach Personalized programs Expertise with athletes Sustainable weight loss
Services
Weight Loss Counseling
Our weight loss programs address individual metabolic needs through lipid profiling and personalized nutrition plans. We focus on sustainable, science-backed strategies to combat obesity and improve energy levels. Clients receive ongoing support for long-term success.
Athletes Nutrition
Tailored nutrition plans optimize performance for professional athletes, focusing on energy balance, recovery, and competition readiness. Protocols integrate metabolic testing and supplementation to enhance physical output and endurance.
Vo2 Max Testing
This advanced testing measures resting metabolic rate and exercise calorie burn to refine fitness and nutrition strategies. Results guide personalized training zones and fueling protocols for optimal performance.
Supplementation Programs
We provide pharmaceutical-grade supplements to address specific deficiencies and support health goals. Products are integrated into personalized plans to enhance energy, recovery, and metabolic function.
Corporate Wellness
Custom corporate programs improve employee health through nutrition education and metabolic screening. Initiatives reduce absenteeism and healthcare costs while boosting productivity and wellness awareness.
People
Matt Mahowald
Founder & Owner
Matt Mahowald established New Performance Nutrition over 25 years ago. He specializes in sports nutrition, working with Hollywood celebrities and Fortune 500 companies. His expertise spans metabolic optimization and performance enhancement for elite athletes.
Questions
What services does New Performance Nutrition offer?
We provide weight loss counseling, athletic performance nutrition, metabolic testing, supplementation programs, and corporate wellness solutions tailored to individual needs.
How are nutrition plans personalized?
Plans are based on lipid profiles, medical history, lifestyle factors, and metabolic testing to ensure science-driven, individualized recommendations.
Do you work with non-athletes?
Yes, we serve individuals of all fitness levels, including those managing chronic conditions like diabetes or seeking general wellness improvements.
What makes your approach unique?
Our combination of metabolic testing, pharmaceutical-grade supplements, and decades of experience with elite athletes creates unparalleled personalized strategies.
Are virtual consultations available?
Yes, we offer remote follow-up appointments for ongoing support and program adjustments.
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