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Business Details
34 Years
experience
Authentic Mexican Restaurant in Phoenix, AZ
Asi Es La Vida has been Phoenix's premier upscale Mexican restaurant since 1992, offering authentic Mexican cuisine rooted in generations of culinary tradition. Founded by Moises Treves, who began his journey in southern Mexico's kitchens in the 1970s, our restaurant embodies the artistry of handcrafted dishes made with fresh, quality ingredients. Under Irving Rodriguez's ownership since 2007, we've maintained our commitment to authenticity while evolving our vibrant atmosphere that celebrates Mexican culture through art and architecture. Our carefully curated menu balances classic recipes with daily chef specials, ensuring consistency and excellence in every dish. Located in a historic Phoenix building transformed from a private home to a culinary destination, we create memorable dining experiences through both our food and our warm, family-driven service.

The restaurant's bold fuchsia exterior and rotating art collection, including reproductions of Frida Kahlo and Diego Rivera masterpieces, make us a distinctive community landmark. We specialize in private events and group dining, combining exceptional Mexican flavors with personalized hospitality. Our limited menu ensures quality control while allowing guests to experience the depth of Mexican culinary traditions. With over three decades of service, we remain dedicated to preserving the authenticity that earned us recognition as Phoenix's top Mexican dining destination. Our team's deep connection to Mexican heritage shines through in every aspect of our operation, from kitchen to dining room.
Services
Mexican Restaurant Private Events Catering Services Art Exhibitions Online Reservations
Details
  • Year established: 1992
Highlights and features
  • Family-owned since 1992 with authentic Mexican recipes
  • Daily chef specials maintain culinary creativity
  • Art-filled ambiance with rotating exhibitions
  • Three decades of Phoenix restaurant excellence
  • Personalized service in vibrant atmosphere
Services
Mexican Restaurant
Our upscale Mexican restaurant serves authentic cuisine crafted from traditional recipes passed through generations. Each dish emphasizes fresh ingredients and meticulous preparation in a vibrant atmosphere celebrating Mexican culture. The menu features classic favorites alongside daily chef specials that showcase culinary creativity while maintaining quality standards.
Private Events
We offer exclusive private dining experiences for special occasions and group gatherings. The restaurant accommodates both intimate celebrations and larger events with customized menus and dedicated service. Our historic building's unique ambiance creates memorable settings for weddings, corporate events, and family celebrations in Phoenix.
People
Irving Rodriguez
Owner
Owner since 2007, Irving Rodriguez transitioned from finance to restaurant management, preserving the establishment's authenticity while modernizing operations. He maintains strong community ties in Loma Linda neighborhood.
Questions
What makes Asi Es La Vida unique?
Our restaurant combines authentic Mexican cuisine with vibrant art displays, including works inspired by Frida Kahlo and Diego Rivera, in a historic Phoenix building.
Do you offer private dining options?
Yes, we host private events for groups of all sizes with customized menus and dedicated service spaces.
What are your operating hours?
We serve Sunday-Thursday 10:00 AM-9:00 PM and Friday-Saturday 10:00 AM-10:00 PM.
How can I make a reservation?
Reserve online through our website or call us directly at 602-952-1255 for table bookings.
Is catering available?
Yes, we provide catering services featuring our authentic Mexican cuisine for events and special occasions.