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Business Details
50+ Years
experience
Custom Sports & Corporate Apparel in Chattanooga, TN
Founded in 1973, The Athletic Shop has built a reputation as a trusted provider of custom sports and corporate apparel. Our expertise spans screen printing, embroidery, and direct-to-film printing, serving teams, schools, and businesses nationwide. With over 50 years of combined experience, our dedicated team prioritizes quality, innovation, and personalized service. We offer access to 200+ apparel brands, including Adidas and Under Armour, alongside in-house design support and online apparel stores.

Our commitment to fast turnaround times and customer satisfaction has earned us recognition as a leader in the industry. We pride ourselves on fostering meaningful relationships with clients while maintaining a passion for sports and community. Our nationwide delivery ensures accessibility for clients beyond our Chattanooga, Tennessee headquarters.
Services
Screen Printing Embroidery Custom Uniforms Corporate Workwear Online Apparel Stores
Details
  • Year established: 1973
Highlights and features
  • We have over 50 years of experience in custom sports and corporate apparel.
  • Our in-house design team provides tailored branding solutions.
  • We offer nationwide delivery and fast turnaround times.
  • Our dedicated sales reps specialize in sports and corporate accounts.
  • We provide access to 200+ top apparel brands, including Adidas and Under Armour.
What people say
Terrific customer service Industry-leading turnaround times Award-winning designs Dedicated team Top-quality products
Services
Screen Printing
Our screen printing service delivers durable, high-quality designs for team uniforms, corporate apparel, and event gear. Using advanced techniques, we ensure vibrant colors and precise details for small or large orders. Clients benefit from quick turnaround times and access to top apparel brands.
Embroidery
We specialize in professional embroidery for polos, hats, jackets, and more. Our team uses precision equipment to create lasting, detailed designs for sports teams and corporate clients. Embroidery adds a polished, professional touch to any apparel item.
Custom Uniforms
We design and produce custom uniforms for sports teams, schools, and leagues. Options include sublimation, screen printing, or embroidery, with access to brands like Adidas and Under Armour. Our team ensures perfect fit, durability, and style.
Corporate Workwear
Our corporate workwear service provides branded uniforms, polos, and outerwear for businesses. We offer customization through printing or embroidery, using durable fabrics from trusted brands like Carhartt and Columbia to enhance professional branding.
Online Apparel Stores
We create branded online stores for schools, teams, and businesses to sell custom apparel. These stores simplify ordering, support fundraising, and maintain consistent branding. Clients receive easy-to-manage platforms with fast delivery.
People
Nathan Brooks
Owner
Nathan Brooks co-owns The Athletic Shop and drives innovation in sports apparel. With decades of industry experience, he ensures the company stays ahead in custom design and embellishing technology.
Garrett Reagan
General Manager
Garrett Reagan leads daily operations as General Manager. With a background in sports and team management, he ensures seamless service and maintains the company's commitment to quality and customer satisfaction.
Jeremy Gaines
Production Manager
Jeremy Gaines oversees production with 20+ years of screen printing expertise. He ensures precision and efficiency in every printed or embroidered item, leading a skilled team to meet client deadlines without compromising quality.
Christel Brooks
Sales Rep
Christel Brooks specializes in sports and corporate accounts. With deep knowledge of apparel needs, she provides tailored solutions for clients, ensuring their branding and uniform requirements are met with excellence.
Stan Crawley
Sales Rep
Stan Crawley serves local schools and businesses in Chattanooga. His expertise in Adidas partnerships and team apparel ensures clients receive top-tier products and personalized service for their athletic programs.
Questions
What services does The Athletic Shop offer?
We provide custom sports uniforms, corporate workwear, screen printing, embroidery, online apparel stores, and in-house design services.
Do you serve clients outside Chattanooga?
Yes, we deliver nationwide and work with customers globally, including schools, teams, and businesses.
How long does it take to complete an order?
We offer industry-leading turnaround times, with most orders completed within 7-10 business days.
Can I customize my team's uniforms online?
Yes, our online design builder allows you to customize uniforms, jerseys, and apparel for your team or business.
What brands do you work with?
We partner with 200+ brands, including Adidas, Under Armour, Carhartt, and Columbia, for sports and corporate apparel.