Rebar Business Builders

At our company, we specialize in providing copywriting services to professional service firms. We understand the unique challenges that come with marketing services, as opposed to products, and we're here to help you overcome them. Our goal is to help you close the "client acquisition gap" by addressing the underlying issues that are causing it.

The Client Acquisition Gap

The "client acquisition gap" is a term we use to describe the problems that professional service firms face when it comes to acquiring new clients. This gap isn't just a lack of clients - it's a symptom of larger, systemic problems. These problems might include ineffective marketing and lead-generation strategies, poor sales processes, lack of robust referral networks and partnerships, misaligned offerings, pricing, or value communication, and brand awareness or reputation issues in the market.

How We Help

We help our clients address these underlying issues by providing a range of copywriting services. These services include:

• Crafting compelling marketing materials that effectively communicate the firm's value proposition and expertise so you can generate quality leads.
• Optimizing sales decks, product/service descriptions, case studies, and proposals with persuasive copy so prospects see you as the obvious choice.
• Establishing the firm's credibility and industry expertise with authority-building blog posts, webinars, articles, white papers, eBooks, and other content formats.
• Engineering nurturing sequences and upsell campaigns use compelling copy to guide prospects through the sales funnel.
• Facilitating referral/partnership relationships using case studies, testimonials, and other assets that showcase the firm's capabilities to potential referral partners.

While strategic copywriting isn't a magic solution, clear communication is at the heart of solving the issues that cause the client acquisition gap. We're here to help you clarify your messaging and close your client acquisition gap.

Our Experience

Our team is led by a CPA turned software developer turned marketing consultant with over 30 years of experience selling and delivering professional services. We understand the challenges you are facing and are committed to providing content tools that actually drive results.

Our Process

We use a four-step process for ourselves and every client we work with to create sales-focused content marketing. This process includes research and discovery, writing, editing, and wireframing, validating and testing, and deployment and/or promotion. This process ensures that we create content that is tailored to your specific needs and goals.

Why Sales-Focused Content Marketing?

We specialize in sales-focused content marketing because we believe that it is the most effective way to market professional services. Our focus on sales allows us to create content that builds trust, shows that you're the best resource to solve a prospect's problem, and drives results.

Why Newsletters?

We also believe that every consultant should have a newsletter (or 3) to grow their practice. Newsletters are a must-have for every successful consultant because they allow you to stay top of mind with your audience, build relationships, and establish yourself as an authority in your field.

Not Ready to Reach Out Yet?

We understand that not everyone is ready to hire a consultant at this very moment. That's why we've created a range of resources, including articles, webinars, and eBooks, to help you learn more about sales-focused content marketing and how it can help you close the client acquisition gap.