Hedlund & Associates

Industrial Marketing Communications - That's All We Do! We specialize in simplifying complex communications. With over 40 years of experience and more than 10,000 projects under our belt for hundreds of B2B clients, we have a deep understanding of the industrial market. Our expertise spans across multiple media platforms, including the internet, trade media, collateral, and exhibition.

Complete Brand Integration

Your message and image need to be consistent across all media and markets. We understand that dealing with multiple vendors can be confusing and expensive. That's why we offer a comprehensive solution that integrates all your marketing needs into one cohesive strategy.

Global Clients Need Full Service

From million-dollar systems to hand tools, we understand what you make, how it's used, who buys it, and why. Our extensive experience gives us a short learning curve, allowing us to quickly understand your business and tailor our services to meet your specific needs.

We Have Unique Skills & Tools

From publicity to photography, we have a wide range of skills and tools at our disposal. Our editors' database contains thousands of contacts, and our 3D illustration capability can back up your in-house engineering for quick marketing turnarounds. Whether you need help with conveying and material handling, gas and oil processing and storage, process controls and automation, or machine tools, welding, and fabrication equipment, we have the expertise to assist you.

Decades of Dedication to Industrial Markets

We have dedicated decades to serving the industrial market and have developed a deep understanding of its nuances. Our team includes a pet food expert, demonstrating our commitment to serving clients across various industries. Whether you're involved in food and pharmaceutical equipment, conveying and material handling, gas and oil processing and storage, or another area, we have the knowledge and skills to help you succeed.

Our Expertise

We have worked with clients involved in various aspects of the food and pharmaceutical equipment industry, from raw ingredients and additives to final packaging and delivery. In conveying and material handling, we have experience with dilute or dense phase pneumatic conveying, planetary or worm gear drives, valve bags or bulk sacks, welded day bins or bolted silos, fork lifts to spreader beds. For gas and oil processing and storage, we are familiar with drilling, fracking, pigging, slug catching, separating, gathering, midstream, and cracking. We have also worked with clients in process controls and automation, machine tools, welding and fabrication equipment, air and water pollution control, vehicle equipment and accessories, and professional services targeting industrial markets.

Technology & Innovation

We are constantly evolving with technology and are committed to staying up-to-date with the latest trends and innovations. We understand the importance of effective communication about technology and believe that understanding the fundamentals is key to successful marketing efforts. Our market experience and commitment to staying current set us apart from the competition.

How We Work

We believe in transparency and honesty in our work. We don't accept media commissions and prefer to work on a fee basis. This ensures that we work for you and negotiate the lowest possible prices. Our editors' list is excellent, and we can get the word out to all the trade publications that may be interested in your story, not just the ones you can afford to advertise with. We also believe in tracking your program to improve efficiency and avoid repeating things that don't work.

We attend a number of industry trade shows each year to stay current and knowledgeable about the latest trends and technologies. We can also help with manning your booth, setup or tear-down if you are short-handed. In addition, we participate in your training and meeting events to learn more and talk first-hand with your field sales force. The cost for our commitment is usually covered in our fee agreement.

3D CAD Illustrations

We can convert your engineering department's solid model files to animations or illustrations. We also use our 3D capability to illustrate chemical reactions or abstract concepts that are difficult to visualize. Proper integration can change a series of disjointed messages into a brand. From bingo cards to QR codes to apps, we have embraced changing technology and work in a full range of media.

Interactive & Internet

If it involves presenting complex technical information in an easy-to-understand format, we can help. Whether you need to create an interactive website, develop a mobile app, or produce engaging video content, we have the skills and expertise to bring your vision to life.

At Industrial Marketing Communications, we are dedicated to providing top-notch marketing services to the industrial market. With our extensive experience, unique skills, and commitment to staying current with the latest trends and technologies, we are the perfect partner for your marketing needs.