Prime Financial Credit Union

For nearly a century, our commitment to empowering our members and supporting our communities has remained unwavering. As a dedicated financial cooperative, we have continually demonstrated our dedication to promoting community development through affordable financial and educational resources. As a certified Community Development Financial Institution (CDFI), we take pride in our mission to serve and uplift our community.

Our History

Our journey began in the early 20th century, when we first pioneered the way for credit unions in Wisconsin. Since then, we have grown to become one of the most trusted financial institutions in the region, serving thousands of members and businesses alike. Throughout the years, we have continually adapted to meet the changing needs of our community, ensuring that we remain at the forefront of financial innovation and service.

Our Values

At the heart of our operations lies a strong set of core values that guide everything we do. These values include:

1. Integrity: We are committed to transparency, honesty, and fairness in all our dealings.

2. Innovation: We strive to be at the forefront of financial innovation, constantly seeking new ways to improve our services and meet the evolving needs of our members.

3. Community: We believe in the power of community and are dedicated to supporting and empowering our members and the wider community through our services and initiatives.

4. Excellence: We are committed to delivering exceptional service and value to our members, always striving to exceed expectations and meet the highest standards of quality and professionalism.

Services Offered

Our comprehensive range of services is designed to cater to the diverse financial needs of our members. These include:

1. Bank Checking: Our checking accounts offer a range of benefits, including low fees, high interest rates, and convenient access to your funds.

2. Savings & CDs: Our savings and CD options provide secure and rewarding ways to grow your savings over time.

3. Loans & Credit Cards: Whether you're looking to purchase a new vehicle, buy a home, or simply need access to credit, we offer a variety of loan and credit card options designed to meet your needs.

4. Online Banking & Mobile Banking: Our digital banking platforms provide you with convenient access to your accounts and services from anywhere, at any time.

5. Financial Education & Resources: We offer a range of educational resources and tools to help you manage your finances effectively and make informed decisions about your money.

6. Mortgage Consultations & Tax Preparation: Our team of experienced professionals can help you navigate the complex process of buying a home or preparing your taxes, ensuring that you receive the best possible outcomes.

Community Involvement

We believe that our success is intrinsically linked to the prosperity of our community. As such, we are committed to giving back through various initiatives and partnerships aimed at promoting financial literacy, supporting local businesses, and empowering underprivileged groups. Our commitment to the Juntos Avanzamos initiative, for example, reflects our dedication to serving and supporting Hispanic and migrant communities.

In conclusion, we are more than just a financial institution; we are a trusted partner and advocate for our members and the wider community. Our commitment to excellence, integrity, and community drives everything we do, and we look forward to continuing to serve and empower our members for generations to come.