Business Details
38 Years
experience
Expert Marketing & Advertising Solutions in Chicago
Zar Marketing is a full-service marketing and advertising communications firm with over 35 years of experience specializing in the graphic arts industry. Our expertise spans strategic planning, corporate identity, international marketing, creative development, advertising, branding, public relations, and sales promotion. We integrate new web and email strategies with traditional advertising collateral and tradeshow support to create comprehensive marketing plans for clients. Our team has managed regional, national, and international tradeshows, internal expositions, incentive travel programs, and corporate events, delivering award-winning exhibits and marketing programs.With a focus on brand consistency and client-centric solutions, we serve diverse sectors including technology, industrial B2B, and B2C markets. Our functional experience includes media placement, graphic design, website development, event logistics, and post-show evaluation. We prioritize strategic integration of tradeshow programs into annual marketing plans while negotiating optimal rates for booth rentals, carpeting, and graphics. Our leadership in tradeshow management extends to booth design, show services coordination, and social media-driven event promotion.
Services
Tradeshow Management
Advertising Campaigns
Public Relations
Graphic Design
Event Marketing
Media Placement
Website Development
Social Media Strategy
Booth Design
Lead Management
Details
- Year established: 1988
Highlights and features
- We offer 35+ years of specialized expertise in the graphic arts industry.
- Our team provides full-service tradeshow management from planning to execution.
- Award-winning creative campaigns recognized across regional and international markets.
- We integrate digital strategies with traditional advertising for comprehensive solutions.
- Proven track record in corporate event logistics and post-show evaluation.
What people say
Award-winning exhibits
Strategic marketing plans
35+ years experience
Client-focused approach
Creative campaigns
Services
Tradeshow Management
Zar Marketing specializes in end-to-end tradeshow execution, including space negotiation, booth design, logistics coordination, and post-show evaluation. Our team ensures seamless integration with annual marketing strategies while optimizing budgets for custom exhibits up to 37,500 sq. ft. Clients benefit from 35+ years of experience managing regional, national, and international events.
Advertising Campaigns
We create award-winning advertising campaigns combining digital strategies with traditional media. Services include media planning, budget optimization, and placement in targeted trade publications. Our expertise spans print, online, and social media channels, with a focus on differentiating clients through high-impact creative execution in B2B and consumer markets.
Public Relations
Our PR services leverage advertising and marketing expertise to secure editorial coverage and manage corporate communications. We develop press releases, coordinate media relations, and implement social media strategies to amplify client visibility. Specialized support includes product launches, tradeshow announcements, and executive thought leadership positioning.
Graphic Design
Partnering with Chicago's Design Design firm, we deliver brand-consistent visual solutions across print and digital platforms. Services include branding, website development, and marketing collateral creation. Our approach emphasizes cohesive identity through typography, color palettes, and imagery that aligns with strategic marketing objectives.
Event Marketing
We plan and execute themed events, incentive travel programs, and companion customer experiences. Our services cover site selection, budget management, talent coordination, and post-event measurement. With expertise in both intimate meetings and large-scale productions, we ensure events align with broader marketing goals while maximizing attendee engagement.
People
Larry Zar
President
Larry Zar leads Zar Marketing with 35+ years of experience in advertising, PR, and tradeshow management. He specializes in strategic planning and brand development for graphic arts and technology sectors. A BMA Chicago board member, Larry has driven award-winning campaigns and international event programs.
Questions
What industries does Zar Marketing specialize in?
We specialize in the graphic arts industry but serve technology, industrial B2B, and B2C sectors with tailored marketing solutions.
Do you handle international tradeshow logistics?
Yes, we manage regional, national, and international tradeshows including booth design, space negotiation, and cross-border logistics coordination.
How do you measure tradeshow success?
We provide post-show evaluation, lead management, invoice audits, and ROI analysis to quantify event effectiveness and inform future strategies.
Can you create integrated marketing campaigns?
We combine digital strategies with traditional advertising, PR, and social media to develop cohesive campaigns aligned with annual marketing objectives.
What design services do you offer?
Our Chicago-based design partner provides branding, print materials, and website development with a focus on consistent visual identity across platforms.
