Business Details
43 Years
experience
Strategic Sponsorship & Cause Marketing Solutions
Founded in 1983 by Ralph Howard Hansen Jr., Pegasus Promotions has established itself as a pioneer in sponsorship acquisition and cause marketing. Our expertise lies in creating strategic partnerships between corporations and charitable organizations, leveraging sports and entertainment platforms to drive impactful campaigns. Over four decades, we have raised tens of millions of dollars for causes while delivering measurable value to brands like Eli Lilly, McDonald's, and Coca-Cola. Our team combines deep industry experience with innovative approaches, including the groundbreaking 'Kmart Model' that revolutionized retail-sponsored motorsports. We maintain long-standing relationships with clients through ethical practices rooted in 'The Golden Rule,' ensuring transparency and mutual success.Our work with the Paul Newman-Carl Haas Indy Car Team and organizations like the American Foundation for Suicide Prevention demonstrates our commitment to meaningful collaborations. With a global perspective and personalized service, we help clients navigate complex sponsorship landscapes while maintaining a strong focus on community impact. Our leadership team brings decades of experience across sports, healthcare, and consumer products industries, ensuring comprehensive solutions for modern marketing challenges.
Services
Sponsorship Acquisition
Cause Marketing Campaigns
Sports Marketing
Corporate Partnerships
Event Sponsorships
Charity Collaborations
Brand Strategy
Motorsports Partnerships
Nonprofit Support
Marketing Consultation
Details
- Year established: 1983
Highlights and features
- We pioneered the 'Kmart Model' that revolutionized retail-sponsored motorsports partnerships
- Our team has raised over $400 million in sponsorships since 1983
- We maintain 40+ years of motorsports marketing expertise through continuous industry involvement
- Our cause marketing campaigns have benefited over 25 major charitable organizations
- We combine sports marketing expertise with healthcare and consumer products industry knowledge
Services
Sponsorship Acquisition
Our sponsorship acquisition specialists create strategic partnerships between corporations and sports/charitable entities. We identify mutually beneficial opportunities that enhance brand visibility while delivering measurable ROI. With decades of industry connections, we secure sponsorships that align with clients' marketing objectives and corporate values.
Cause Marketing Campaigns
We develop impactful cause marketing initiatives that connect brands with charitable causes. Our campaigns drive social impact while enhancing corporate reputations. Through proven strategies, we've raised tens of millions for organizations like the American Foundation for Suicide Prevention and Ronald McDonald House Charities since 1983.
Sports Marketing
Our sports marketing expertise spans motorsports, racing, and professional athletics. We leverage sports platforms to create brand engagement opportunities. With deep industry roots dating to the 1980s, we deliver tailored solutions that maximize visibility and fan engagement through strategic partnerships.
Corporate Partnerships
We build lasting corporate partnerships that drive mutual growth. Our approach combines business objectives with social responsibility. By aligning companies with appropriate causes and sports entities, we create value-driven relationships that enhance brand equity and community impact.
Marketing Consultation
Our consultation services provide expert guidance on sponsorship strategies and cause marketing. We offer tailored advice based on decades of industry experience. Our consultants help businesses optimize marketing budgets through effective partnership development and campaign execution.
People
Ralph H. Hansen
President and CEO
Ralph founded Pegasus in 1983 after working at Indianapolis Motor Speedway since 1970. He pioneered innovative sponsorship models that have raised over $400 million for clients and charitable causes through strategic partnerships.
Rick Sceery
Senior Executive
Rick leads sports and entertainment marketing initiatives with experience across NFL, NHL, and NASCAR. He created successful retail racing promotions and secured major sponsorships for Kmart Racing and Walgreen Racing programs.
Michael R. Swearingen
Managing Director
Mike provides healthcare marketing expertise with leadership experience from Eli Lilly and Johnson & Johnson. He develops strategic initiatives connecting healthcare advocacy with corporate social responsibility programs globally.
Jim Lamie
Sponsorship Consultant
Jim offers sponsorship acquisition expertise from his 25-year Gillette career and global marketing leadership at SMS Audio. He develops strategic brand partnerships across consumer products and entertainment industries.
William Hansen
Director of Sponsorship
William manages corporate relations with 25+ years of motorsports marketing experience. He builds personalized sponsorship programs that align with company culture and business objectives through direct executive engagement.
Questions
What industries does Pegasus Marketing Group specialize in?
We specialize in motorsports sponsorships, cause marketing, and corporate partnerships across industries including consumer products, healthcare, and entertainment sectors.
How does Pegasus create successful sponsorship programs?
We develop tailored sponsorship strategies using our industry expertise and network, focusing on mutual benefits for brands and partner organizations through measurable, impactful collaborations.
What is Pegasus' experience with cause marketing?
Since 1983, we've created campaigns benefiting over 25 charities, raising tens of millions through innovative cause marketing initiatives that align corporate values with community impact.
Can Pegasus help with motorsports sponsorship acquisition?
Yes, our founders pioneered motorsports sponsorship models that have raised over $400 million, with deep industry connections and proven success in racing partnerships.
How does Pegasus measure campaign success?
We track sponsorship ROI through brand visibility metrics, fundraising results, and partnership satisfaction, ensuring transparent reporting on both marketing and social impact outcomes.
What makes Pegasus different from other marketing agencies?
Our unique combination of motorsports heritage, cause marketing expertise, and personalized approach creates distinctive partnership opportunities that deliver lasting value for clients.
