Underwood Jewelers

A Legacy of Quality and Expertise

Established in 1928, Underwood Jewelers has been a cherished Jacksonville tradition, providing generations of clients with exquisite jewelry and exceptional service. We take pride in offering a curated selection of designer pieces, alongside timeless classics, all meticulously chosen to celebrate life's special moments.

Expert Craftsmanship and Personalized Service

Our experienced jewelers are not simply salespeople - they are skilled artisans with deep knowledge of diamonds, gemstones, and jewelry craftsmanship. We offer personalized consultations to understand your unique style and preferences, guiding you towards the perfect piece for every occasion.

Custom Designs and Timeless Elegance

Whether you dream of a custom-designed engagement ring or a one-of-a-kind piece of jewelry, our skilled artisans can bring your vision to life. We also offer restoration and repair services to breathe new life into treasured heirlooms.

Innovative Services and Value-Added Perks

Underwood Jewelers goes beyond simply selling jewelry. We offer a wide range of services designed to enhance your experience, including:

• Diamond Education: Learn about the intricacies of diamonds, their qualities, and how to choose the perfect stone.
• Grow a Diamond: Invest in your future by building a custom diamond collection with every purchase.
• Buying & Selling Jewelry: We offer confidential and competitive options for selling your unwanted jewelry.
• Gift Registry & Financing Options: Plan your dream purchase with flexible financing options and a personalized gift registry.