Freewheeler Bicycle Center

For over 40 years, our family has believed in the power of a bicycle. Whether you ride for fitness, pleasure, transportation, or competition, we understand your love. On a bike, you'll find the freedom to experience the world in a different way, to connect to your community, to make the planet a better place, and to put a smile on your face. At Freewheeler, our goal is to support, encourage, and find solutions for all of your cycling needs.

Located at 703 2nd Street, on the corner of 2nd and F Street in downtown Davis, we are open 6 days a week: Monday - Saturday 10:00 to 5:00. We carry a wide variety of bicycles for all ages and abilities from some of the best brands in the industry. When you come in, you will find over 100 new bicycles in stock from Trek, Giant, Electra, and State Bicycle Co, with choices in size, style, and color for every rider. We assemble each bike on site and back up our products with a best-in-class warranty and a complimentary service period. Our experienced sales team strives to help each customer select the bike that works best for their needs and desires.

A comprehensive selection of accessories ensures that you will find all the things you need to enjoy your ride to the fullest. Our on-site service center is available to perform everything from a quick flat-tire fix to a full overhaul. We work on all brands and models of bicycles. To learn more about the bikes and products that we carry, the service center, or frequently asked questions, please come in or give us a call at (530) 758-5460. We can now accept trade-ins on many used bikes!

Our History

In the summer of 1975, a young family moved to Davis from Southern California to open a small bicycle store at 703 2nd Street. The 800 sq ft storefront employed Frank and his three sons: Jeff, Eric, and Kevin. In the late 70's, steel frame road bikes were popular, and Freewheeler sold hundreds of Univega and Nishiki 10 speed bikes in those early years. In the 1980's, the store became one of the earliest dealers for Giant Bicycles, just as they were getting a start in the US bike market. Today, they are one of the biggest bike companies globally.

The store continued to grow and eventually expanded to the storefront's on either side of the original location. In the mid 90's, Freewheeler partnered with Trek Bicycles, out of Madison, WI. Trek would go on to become the number one bicycle brand in the US, and continues to revolutionize carbon bicycle technology across the market. In the early 2000's, Jeff's daughter joined the workforce, followed by her brother. Today, three generations of the family can be found in the shop every day of the week (occasionally helped by the fourth generation). Together, the knowledge and expertise we have cultivated allows us to give each of our customers the highest quality of service.

We don't just sell bikes-we are proud to be members of the community. You're likely to find us riding our bikes around town, at swim meets, soccer games, and fundraisers. Our family has grown up on bikes. We've towed our toddlers, taken the training wheels off, conducted school bike rodeos, and supported racing development teams. We've seen first hand how biking makes our community stronger, helps those who ride feel healthier and happier, and reawakens our sense of contentedness. We believe in bikes. Wherever your bike takes you, we are honored to be your bike shop.