Business Details
Strategic Marketing Agency for Mission-Driven Brands
Marketing that Matters is a strategic consultancy and boutique marketing agency dedicated to elevating mission-driven brands. With a focus on purpose and profit, we craft integrated communication strategies that drive revenue, foster engagement, and create measurable social impact. Our team combines decades of experience in public, private, and nonprofit sectors to deliver branding, marketing, and communications solutions tailored to businesses and organizations committed to positive change.We prioritize strategic thinking, creative excellence, and client-centric partnerships, ensuring our clients achieve long-term success. Our work spans brand development, digital marketing, public relations, and campaign execution, all grounded in a deep understanding of market dynamics and stakeholder needs. By aligning brand purpose with business goals, we help clients build enduring value and make a meaningful difference in their communities.
Services
Branding
Digital Marketing
Public Relations
Campaign Strategy
Creative Design
Market Research
Website Development
Social Media
Content Marketing
Event Planning
Highlights and features
- We offer 30+ years of experience in strategic marketing across public, private, and nonprofit sectors.
- Our team combines branding expertise with creative storytelling for measurable business outcomes.
- We specialize in mission-driven marketing that aligns purpose with profit for sustainable growth.
- Our virtual agency model delivers cost-effective solutions without compromising quality or innovation.
- Proven success in rebranding, digital marketing, and stakeholder engagement for diverse clients.
What people say
Strategic marketing leadership
Creative talent unmatched
Transformed brand identity
Reliable strategic partner
Proven revenue growth
Services
Branding
We develop cohesive brand identities that reflect your mission and resonate with target audiences. Our approach combines market research, competitive analysis, and stakeholder insights to create positioning that drives recognition and loyalty. Services include brand audits, messaging frameworks, visual identity design, and brand implementation across all touchpoints.
Digital Marketing
Our digital marketing solutions enhance online visibility and engagement through SEO, social media, email campaigns, and website optimization. We create data-driven strategies that convert audiences into advocates while maintaining brand consistency. Services include content calendars, analytics reporting, and multi-channel campaign management tailored to your business goals.
Public Relations
We build media relationships and craft compelling narratives to elevate your brand's reputation. Our PR services include press release development, media outreach, crisis communications, and event promotion. We focus on securing coverage that aligns with your strategic objectives and amplifies key messaging across traditional and digital platforms.
Campaign Strategy
We design integrated campaigns that combine creative storytelling with actionable insights. Our process includes audience segmentation, channel selection, budget allocation, and KPI definition to ensure measurable results. Campaigns are optimized for both short-term impact and long-term brand equity across nonprofit and for-profit sectors.
Creative Design
Our design team creates visually compelling assets that communicate your brand's unique value. Services include logo development, collateral design, digital graphics, and environmental branding. We ensure all visual elements align with strategic messaging while maintaining aesthetic consistency across print, web, and physical spaces.
People
Lori Schaefer
Founder & CEO
With 30+ years in marketing leadership, Lori specializes in strategic brand development for mission-driven organizations. She has guided clients through rebranding initiatives, stakeholder engagement, and growth strategies that balance purpose with profitability.
Beth Probst
Strategist & Writer
An Emmy-winning journalist turned marketing expert, Beth crafts compelling narratives for nonprofits and healthcare organizations. Her work focuses on translating complex ideas into accessible content that drives audience engagement and organizational goals.
Charlie Quimby
Strategist & Writer
Charlie combines storytelling expertise with strategic planning to strengthen nonprofit brands. He specializes in capital campaigns, educational initiatives, and brand-building projects that connect organizations with their communities.
Chris Gorney
Creative Partner
As an art director, Chris develops visual identities that capture brand essence and drive market recognition. His strategic design approach ensures creative solutions align with business objectives and audience expectations.
Jodie Lapchick
Senior Designer
With 25+ years in marketing communications, Jodie specializes in brand strategy and visual identity development. Her experience spans from agency leadership to collaborative design projects that translate brand values into cohesive visual systems.
Questions
What types of clients do you work with?
We partner with mission-driven businesses, nonprofits, and organizations seeking to align purpose with profit through strategic marketing.
What services do you offer?
Our services include branding, digital marketing, public relations, campaign strategy, creative design, and stakeholder engagement.
How do you measure campaign success?
We track metrics like revenue growth, audience engagement, brand awareness, and social impact aligned with client goals.
Do you work with remote clients?
Yes, our virtual agency model serves clients nationwide, including Maine, Minnesota, and beyond.
What differentiates your agency?
We combine 30+ years of cross-sector experience with a focus on purpose-driven marketing and measurable outcomes.
How do you start a project?
We begin with a consultation to understand your goals, followed by strategy development and tailored execution plans.
