Business Details
Integrated Marketing & PR That Delivers Results
Cel PR develops creative, effective, and lasting communication strategies for organizations and schools. With over three decades of experience, we function as a strategic partner, integrating marketing, public relations, and web design to drive client growth. Our team emphasizes listening and understanding client needs, delivering tailored solutions that align with their missions. We prioritize innovation, measurable results, and building strong reputations through transparent, client-centric approaches. Certified as a Minnesota Targeted Group Business, we offer specialized expertise in meeting subcontracting goals.Our commitment to excellence is reflected in our award-winning campaigns and long-term client partnerships. We serve diverse clients, including schools and nonprofits, with services spanning branding, reputation management, and digital strategy. Our team combines technical proficiency and creative insight to ensure websites and communication platforms are user-friendly, accessible, and impactful. With a focus on continuous improvement, we provide training, workshops, and ongoing support to empower clients beyond project completion.
Services
Integrated Marketing
Website Design
Branding
Public Relations
Reputation Management
School Services
Graphic Design
SEO
Speaking & Training
Event Media Relations
Highlights and features
- We offer 35+ years of strategic marketing expertise.
- Our integrated approach combines marketing, PR, and web design.
- Certified Minnesota Targeted Group Business for subcontracting goals.
- Award-winning campaigns with proven results.
Associations and certifications
- Minnesota Targeted Group Business Certification
What people say
Outstanding choice
Instrumental
True partner
High-quality work
Delivered more than expected
Services
Integrated Marketing
CEL's integrated marketing services harmonize traditional and digital strategies to deliver consistent brand messaging. We create cohesive campaigns spanning advertising, social media, SEO, and content to enhance visibility and drive engagement. Our approach ensures alignment with client goals, fostering long-term loyalty and measurable business growth.
Website Design
We build user-friendly, responsive websites tailored to organizational needs. Our designs prioritize aesthetics, functionality, and accessibility while optimizing for SEO and mobile performance. From full-scale migrations to accessibility improvements, we ensure sites serve as powerful tools for communication and stakeholder engagement.
Branding
Our branding services extend beyond logo creation to develop cohesive visual identities and strategic messaging. Using the MissionIgnition process, we define brand personas and create memorable collateral that resonates with target audiences. We specialize in rebranding, expansion, and identity refreshes for lasting market differentiation.
Public Relations
CEL crafts compelling narratives and secures media coverage to enhance reputations. Our PR services include crisis management, event promotion, and strategic communication planning. We leverage relationships with outlets like CNN and local publications to amplify client visibility and shape favorable public perception.
School Services
We provide specialized communication solutions for schools, including enrollment marketing, community engagement, and superintendent counseling. Our services help educational institutions build strong reputations, improve stakeholder communication, and achieve strategic goals through tailored digital and outreach strategies.
People
Cindy Leines
Founder & CEO
Cindy founded CEL over 35 years ago with a vision to help organizations grow through strategic communication. She leads with a commitment to client success and community impact, overseeing agency direction and key client relationships.
Chelsea Janke
Vice President, Integrated Marketing
Chelsea directs integrated marketing efforts, combining creative and strategic expertise to deliver client campaigns. With deep experience in brand storytelling, she ensures alignment between client goals and market opportunities.
Tari Babbitt
Senior Designer
Tari leads design initiatives, bringing creative vision to branding and visual communication projects. Her work ensures clients' identities are unique, memorable, and aligned with their strategic objectives.
Katie Fuller
Digital Strategist
Katie develops digital strategies that enhance online presence and engagement. She focuses on SEO, website optimization, and data-driven solutions to help clients achieve measurable digital marketing outcomes.
Rachel Skinner
Integrated Marketing Specialist
Rachel executes targeted marketing campaigns, blending creative content with analytics to drive client results. She specializes in campaign development, audience segmentation, and performance measurement for sustained growth.
Questions
What industries does CEL work with?
CEL primarily serves educational institutions, nonprofits, and businesses seeking strategic marketing and communication support.
How does CEL approach branding projects?
We use our MissionIgnition process to uncover brand essence, creating cohesive identities that span messaging, visuals, and stakeholder engagement.
Can CEL help with school enrollment challenges?
Yes, our school services team designs data-driven enrollment strategies tailored to K-12 institutions' specific needs and demographics.
Do you offer website development for small organizations?
Absolutely. We create scalable, user-friendly websites optimized for accessibility, SEO, and stakeholder engagement regardless of organization size.
How long have you been in business?
CEL has provided marketing and PR services for over 35 years, continuously evolving to meet changing communication landscapes.
What sets you apart from other agencies?
Our combination of deep industry expertise, strategic partnership approach, and specialized experience with educational institutions creates unique value for clients.
