Business Details
25 Years
experience
Your Trusted Partner for Redefining Marketing Solutions
At Pierce Mattie, we are a full-service marketing and communications firm founded in 2001, specializing in beauty, health, and wellness industries. With over two decades of experience, our team of strategic thinkers combines traditional practices and emerging technologies to create customized marketing plans aligned with each client's unique goals. We prioritize measurable success through agreed-upon metrics and maintain deep industry connections to position brands for growth.Our approach emphasizes transparency, innovation, and a commitment to understanding the evolving landscape of consumer behavior. By blending scientific research with creative storytelling, we help brands articulate their unique value propositions and stand out in competitive markets.
Services
Branding Hub
Public Relations
Social Media
Creative Studio
Influencer Relations
Digital Marketing
Product Placement
Crisis Communication
SEO and SEM
Cause-related Marketing
Details
- Year established: 2001
Highlights and features
- We have over 20 years of experience in beauty, health, and wellness marketing.
- Our team blends traditional practices with emerging technologies for customized solutions.
- We prioritize measurable success through agreed-upon metrics and transparency.
- Deep industry connections enhance brand visibility and market positioning.
- Strategic focus on evolving consumer behavior and market trends.
Services
Branding Hub
Our Branding Hub develops emotionally compelling brand narratives, architectures, and platforms that drive consumer action and loyalty. We create cohesive brand guidelines, visual identities, and messaging frameworks tailored to your target audience. By combining market research with creative storytelling, we ensure your brand stands out in competitive markets while maintaining consistency across all touchpoints.
Public Relations
Our public relations team secures media coverage through strategic partnerships with editors and journalists. We specialize in product placement, expert spokesperson development, and integrated content campaigns. By leveraging digital media channels, we enhance brand credibility, improve SEO performance, and increase domain authority to boost your brand's visibility and consumer trust.
Social Media
Our social media services focus on building brand loyalty through community engagement, content creation, and targeted advertising. We manage platforms across multiple networks, producing relevant content that drives engagement and follower growth. Our approach combines strategic planning with real-time analytics to optimize campaign performance and maximize audience interaction.
Creative Studio
Our Creative Studio delivers photography, video production, logo design, and web development services to bring brands to life. We create visually compelling assets that communicate brand personality and connect with audiences emotionally. From packaging design to copywriting, our multidisciplinary team ensures cohesive, high-impact creative solutions across all media formats.
Digital Marketing
Our digital marketing strategies focus on direct consumer engagement through SEO, SEM, email campaigns, and affiliate marketing. We analyze conversion funnels to optimize user journeys, implement targeted advertising strategies, and develop data-driven approaches to improve brand visibility. Our goal is to increase purchase accessibility while cultivating long-term customer loyalty through measurable, results-oriented campaigns.
People
Serge Gurin
Chief Vision Officer
Serge Gurin leads strategic vision at Pierce Mattie, leveraging over 20 years of marketing expertise in beauty and wellness industries. He drives innovative campaigns that blend traditional practices with emerging technologies to deliver measurable client success.
Sonya Hartland
Chief Strategy Officer
Sonya Hartland develops data-driven marketing strategies focused on consumer behavior analysis and brand positioning. With extensive experience in the health and wellness sector, she ensures campaigns align with market trends and client objectives.
Roman Iakoubtchik
Chief Operating Officer
Roman Iakoubtchik oversees daily operations at Pierce Mattie, ensuring efficient execution of marketing initiatives. His leadership focuses on maintaining operational excellence while supporting the agency's growth in the competitive beauty and wellness markets.
Liz Rodger
Director of Marketing & PR
Liz Rodger leads marketing and public relations efforts, specializing in media relations and brand storytelling. With deep industry connections, she secures strategic media placements and develops integrated campaigns that enhance brand visibility.
Questions
What industries does Pierce Mattie specialize in?
We specialize in beauty, health, and wellness industries, with over 20 years of experience creating tailored marketing strategies for brands in these sectors.
What services does Pierce Mattie offer?
We provide full-service marketing solutions including branding, public relations, social media management, influencer relations, creative content production, and digital marketing strategies.
How does Pierce Mattie measure campaign success?
We use agreed-upon metrics and data-driven analysis to track campaign performance, focusing on measurable outcomes like brand visibility, consumer engagement, and conversion rates.
Can Pierce Mattie help with digital marketing strategies?
Yes, our digital marketing services include SEO, SEM, email campaigns, and affiliate marketing to enhance online presence and drive customer acquisition.
How do you develop brand strategies?
We create brand strategies through market research, consumer behavior analysis, and competitive benchmarking to develop unique brand narratives and visual identities.
Do you work with international clients?
While based in New York, we collaborate with brands globally, leveraging our industry connections and digital capabilities to serve clients across different markets.
