Business Details
16 Years
experience
Award-Winning PR Services in New York
Founded in 2010 by Annie Scranton, Pace Public Relations is an award-winning public relations agency specializing in media relations, strategic communications, and brand storytelling. Our team combines deep media expertise with innovative approaches to earned media, including influencer marketing, climate communications, and thought leadership campaigns. With a client-centric philosophy, we deliver measurable brand awareness through broadcast bookings, product placement, and digital media placements.Our staff retains decades of experience across industries, supported by a proven track record of securing placements in top-tier outlets like Good Housekeeping, The New York Times, and MSNBC. Certified as a Minority and Women-Owned Business Enterprise, we prioritize inclusion and continuous professional growth for both clients and team members.
Services
Strategic Media Relations
Broadcast Bookings
Thought Leadership
Product Placement
Media Training
Climate Communications
Affiliate PR
SEO Services
Event Promotion
Personal Branding
Details
- Year established: 2010
Highlights and features
- We offer 15+ years of media relations expertise with placements in 1,100+ outlets annually
- Our team includes former TV executives with direct network contacts at CNN, MSNBC, and ABC
- We guarantee strategic thought leadership development for C-suite executives
- Our white-label services expand agency capabilities without compromising quality
- We provide data-driven affiliate marketing integration with seven-figure revenue strategies
Associations and certifications
- MWBE
What people say
Explosive new business growth
Regular fixture in the press
Tremendous social media growth
Major national publication features
Game-changing book promotion
Services
Strategic Media Relations
Our customized media relations strategies combine deep industry connections with news cycle expertise to secure high-impact placements. We develop targeted outreach campaigns that position clients as thought leaders across broadcast, print, and digital platforms. With former TV producers on staff, we guarantee strategic alignment with current media trends and audience engagement patterns.
Broadcast Bookings
Specializing in daily national TV placements, our team leverages decades of network contacts to secure appearances on major programs. We strategically insert client expertise into breaking news stories and viral trends through proactive pitching and real-time media monitoring. Our track record includes 1,100+ annual placements across MSNBC, Fox News, and ABC.
Thought Leadership
We develop comprehensive thought leadership programs that elevate executive profiles through op-eds, award submissions, and LinkedIn strategy. Our approach builds personal brands aligned with corporate messaging while establishing industry authority. Services include content creation, media training, and strategic positioning for C-suite professionals.
Product Placement
Our integrated product placement strategy combines earned media with affiliate marketing to drive revenue growth. We secure placements in top publications like Harper's Bazaar while developing seven-figure affiliate programs through strategic publisher partnerships. Our specialists create compelling narratives that boost product visibility and consumer trust.
Climate Communications
We help climate-focused organizations develop communications strategies that highlight environmental impact and innovation. Our services include media relations, policy messaging, and green finance communications for companies advancing clean energy solutions. The practice combines traditional PR with specialized climate industry expertise.
People
Annie Scranton
Founder/CEO
Annie founded Pace Public Relations in 2010 after a decade as a television producer at CNN and Fox News. She teaches PR at NYU and authored 'The Guide to Earned Media'. A certified MWBE business owner, she leads the agency's strategic direction while maintaining active media contacts.
Lindsay Ferraro Bennett
Senior Vice President, Lifestyle
With 20+ years in PR, Lindsay leads the Lifestyle Division and created the agency's affiliate PR program. She holds Impact certification and has represented brands like Away and Hint. She serves on the PRSA Counselors Academy and advocates for stuttering awareness.
Rose Levy
Senior Vice President, Business
Rose leads business development and established Pace's climate practice. She previously headed corporate communications at Refinery29 and has advised startups through IPOs. Her expertise spans media strategy, brand positioning, and executive visibility across technology and sustainability sectors.
Natalie Medved
Head of Broadcast
Natalie oversees broadcast strategy and media pitching, securing placements on Morning Joe and Good Morning America. With a background in radio production, she manages daily network outreach and has grown the broadcast department since joining in 2016.
Isabella Silber
Affiliate Specialist
Isabella combines earned media with affiliate marketing to drive revenue growth. Certified in Impact platform management, she has scaled programs into seven-figure revenue streams while securing placements in Forbes and Wall Street Journal for fashion and tech clients.
Questions
What makes Pace PR different from other agencies?
Our team combines former TV producer expertise with proactive media strategies, securing 1,100+ annual placements through direct network contacts and innovative affiliate marketing integration.
How do you measure PR success?
We track measurable outcomes like media placements, brand visibility growth, and revenue impact from affiliate programs, with regular reporting on campaign performance metrics.
Can you work with international clients?
Yes, our services support global brands through digital media outreach and strategic partnerships, though our primary media contacts are in the US market.
What industries do you specialize in?
We serve diverse sectors including climate technology, consumer products, financial services, healthcare, and lifestyle brands with tailored media strategies.
Do you offer media training?
Yes, through our partnership with Sorrentino Media, we provide comprehensive media training covering interview techniques, message delivery, and on-camera presentation skills.
How are PR costs determined?
Costs depend on campaign scope and goals, with customized retainers for services ranging from broadcast bookings to comprehensive thought leadership programs.
