Business Details
21 Years
experience
Your Industrial Marketing Growth Partner
Shanahan Strategy has been driving industrial marketing and sales growth for manufacturers and industrial companies since 2005. Our team specializes in developing comprehensive digital marketing strategies that align with evolving buyer behaviors, transforming websites into lead-generation engines through valuable content and proven conversion processes. With over two decades of combined experience in sales, marketing, and senior management roles, we provide strategic roadmaps tailored to complex B2B sales cycles and multi-stakeholder decision-making environments.Our methodology combines marketing audits, competitive analysis, and execution services to help clients achieve measurable revenue growth. We maintain strict focus on industrial sectors, ensuring deep domain expertise while avoiding generic marketing approaches. Our commitment to long-term partnerships emphasizes measurable results over short-term fixes, requiring active client collaboration throughout the implementation process.
Services
Marketing Audits
Strategic Roadmaps
Website Blueprints
Content Strategy
Execution Services
Sales Enablement
Digital Transformation
Competitive Analysis
Lead Generation
Marketing Coaching
Details
- Year established: 2005
Highlights and features
- We specialize exclusively in industrial B2B marketing with 20+ years of sector-specific expertise
- Our strategic roadmaps combine competitive analysis and execution support for measurable results
- We require active client collaboration to ensure implementation success and knowledge transfer
- Our pricing transparency includes clear cost ranges for all service offerings
- We guarantee results-oriented marketing strategies backed by third-party verified reviews
What people say
Proven results
Industry expertise
Strategic approach
Measurable outcomes
Tailored solutions
Services
Marketing Audits
Our comprehensive marketing audits evaluate your current marketing effectiveness and identify strategic investment opportunities. We analyze market positioning, competitive landscape, and digital assets to create data-driven recommendations for both short-term gains and long-term growth. This foundational assessment helps prioritize marketing initiatives that align with your business objectives and market demands.
Strategic Roadmaps
We develop detailed marketing roadmaps that outline actionable steps for achieving your sales growth targets. These customized plans include competitive analysis, capability assessments, and gap-closing strategies tailored to your specific industry challenges. Our roadmaps provide clear implementation timelines and measurable milestones to ensure marketing efforts directly contribute to business outcomes.
Website Blueprints
Our website blueprints create a strategic foundation for effective web development. We design conversion-focused architectures that guide visitors through educational content to sales-ready engagement. These plans incorporate industry best practices while addressing your specific business needs, ensuring your website becomes a powerful lead generation tool rather than a mere digital brochure.
Content Strategy
We develop content strategies that position your brand as an industry thought leader. Our approach focuses on delivering valuable, educational content that builds trust with potential buyers during their self-directed research phase. By aligning content with buyer personas and sales cycles, we help convert anonymous visitors into qualified leads through strategic content placement and engagement pathways.
Execution Services
Our execution services provide hands-on implementation support for marketing initiatives. We work alongside your team to ensure strategic plans translate into effective campaigns, lead nurturing systems, and sales enablement tools. This collaborative approach includes ongoing performance measurement and optimization to maintain alignment with evolving business goals and market conditions.
People
Brian Shanahan
Founder & CEO
Brian Shanahan brings 20+ years of industrial marketing expertise to Shanahan Strategy. His background in sales and senior management roles informs our practical, results-driven approach to B2B marketing. He specializes in helping manufacturers navigate digital transformation and complex sales cycles.
Questions
What industries do you specialize in?
We focus exclusively on industrial manufacturing, distribution, and engineering sectors with complex B2B sales cycles and multi-stakeholder decision-making processes.
Do you work with small businesses?
Yes, we primarily serve small- to medium-sized industrial companies seeking growth but struggling with modern digital marketing challenges and lead generation.
What services do you offer?
We provide marketing audits, strategic roadmaps, website planning, content strategy, execution support, and ongoing coaching tailored to industrial B2B marketing needs.
How long until I see results?
Meaningful results typically require 6-12 months of consistent implementation. We set realistic expectations during initial consultations based on your specific situation and investment level.
Do you offer one-time projects?
No, we focus on long-term partnerships. Short-term engagements (under 60 days) rarely deliver meaningful results in complex B2B marketing environments.
How much does your service cost?
Pricing varies by service: Strategy engagements $3,000-10,000+, execution services $4,000+/month. We provide transparent pricing during initial consultations.
