Business Details
50+ Years
experience
Empowering Communities Through Social and Behavior Change
Manoff Group has dedicated over five decades to advancing social and behavior change initiatives that empower communities globally. Our approach prioritizes collaboration with beneficiaries to design evidence-based programs addressing health, nutrition, and socioeconomic equity. By integrating innovative research methodologies like Trials of Improved Practices (TIPs), we ensure interventions align with real-world contexts and cultural dynamics. Our expertise spans 60+ countries, focusing on maternal and child health, HIV/AIDS prevention, and environmental sustainability. We partner with governments, donors, and local stakeholders to create sustainable solutions that outlast project timelines.Our Behavior-Centered Programming framework challenges traditional messaging models by centering community-driven objectives. With a team of anthropologists, public health specialists, and communication experts, we bridge scientific recommendations with actionable practices. Our work has demonstrated measurable impact, including improved child nutrition outcomes in Indonesia and malaria prevention strategies in sub-Saharan Africa. As part of JSI since 2022, we continue expanding our mission to drive equitable health and development outcomes worldwide.
Services
Behavior-Centered Programming
Social and Behavior Change Communication
Trials of Improved Practices (TIPs)
Community Mobilization
Knowledge Management
Details
- Year established: 1967
Highlights and features
- We have 55+ years of experience in social marketing and behavior change programming
- Our Behavior-Centered Programming approach prioritizes community-driven solutions
- We operate in 60+ developing countries with proven cross-cultural expertise
- Our Trials of Improved Practices (TIPs) methodology tests behaviors in real-world contexts
- We maintain partnerships with governments, donors, and local stakeholders globally
Services
Behavior-Centered Programming
Our Behavior-Centered Programming methodology develops sustainable interventions by partnering with communities to identify context-specific motivators for change. We integrate anthropological insights and market research to create programs that address real barriers to adopting healthy practices. This approach ensures interventions align with local cultural, economic, and social dynamics while maintaining scientific rigor.
Trials of Improved Practices
TIPs methodology tests new health practices in real-world settings to assess feasibility and acceptance before program implementation. We work directly with households to identify practical modifications that increase adoption rates. This iterative process reduces implementation risks while ensuring interventions meet community needs through participatory problem-solving.
Social and Behavior Change Communication
We develop multi-channel communication strategies combining mass media, interpersonal counseling, and community mobilization. Our materials use culturally relevant messaging to promote health behaviors while addressing misconceptions. Programs incorporate feedback mechanisms to refine messaging based on audience responses and changing community dynamics.
Community Monitoring Systems
Our monitoring frameworks measure behavior adoption rates and health outcomes through household surveys and community data collection. We implement real-time feedback loops to adjust programming while maintaining transparency with stakeholders. Systems emphasize replicable metrics that demonstrate program effectiveness to donors and partner organizations.
Knowledge Management
We institutionalize successful practices through comprehensive documentation of implementation challenges and solutions. Our systems capture lessons learned to improve future programming and facilitate knowledge transfer between projects. This approach ensures continuity of effective strategies across geographic regions and implementation teams.
People
Marcia Griffiths
President
Marcia Griffiths leads Manoff Group's behavior change initiatives with 30+ years of experience in applied nutrition programs across Africa, Asia, and Latin America. She pioneered the Behavior-Centered Programming framework and TIPs methodology, shaping global health strategies for USAID and the World Bank.
Questions
What is The Manoff Group's approach to behavior change?
We use Behavior-Centered Programming that partners with communities to identify motivators for adopting healthy practices through participatory research and iterative testing.
How do you ensure programs work in different cultural contexts?
Our anthropological inquiry and market segmentation techniques adapt interventions to local cultural, economic, and social dynamics while maintaining scientific effectiveness.
What is Trials of Improved Practices (TIPs)?
TIPs tests new health behaviors in real-world settings to identify practical modifications that increase adoption rates before full program implementation.
How do you measure program impact?
We use community monitoring systems tracking behavior adoption rates and health outcomes through household surveys and real-time feedback mechanisms.
What geographic regions do you work in?
We operate in 60+ countries across Africa, Latin America, Asia, and the Middle East with locally hired staff implementing context-specific programs.
How do you ensure sustainability after projects end?
Our knowledge management systems document successful practices and implementation challenges to create replicable models that continue beyond our direct involvement.
