Manoff Group

At The Manoff Group, we are dedicated to bringing about positive social and behavior change that enables people to lead healthier lives. Since our inception in 1967, we have been at the forefront of innovative research and program design, leveraging our expertise in behavior change, anthropology, public health, nutrition, agriculture, and knowledge management. Our experienced staff of experts is passionate about solving complex health, nutrition, family planning, HIV/AIDS, and environmental issues.

Our Approach

Our approach to social and behavior change is centered around understanding the types of improved practices people are willing to adopt and the context in which those practices occur. This includes recognizing factors such as family and gender dynamics, economics, policy and legal frameworks, commodity availability, community norms, anthropological factors, and perceived risks. By taking a collaborative approach with communities, leaders, donors, and other stakeholders, we ensure that behavior change comes from within and lasts long after we are gone.

Signature Solutions

At The Manoff Group, we offer a range of signature solutions that cater to the diverse needs of our clients. Our services include:

• Insight Formative Research: We conduct in-depth research to gain a deeper understanding of the challenges and opportunities for behavior change.
• Market Segmentation & Analysis: We segment and analyze market data to develop targeted communication strategies.
• Anthropological Inquiry: We conduct anthropological research to understand the social and cultural context in which people make decisions.
• Community Mapping: We map the social and community networks to identify influencers and influence factors.
• Behavior-centered Programming: We design and implement programs that are centered around the needs and motivations of the target population.

Work With Us

At The Manoff Group, we believe that collaboration is key to driving meaningful change. We partner with communities, leaders, donors, and other stakeholders to create sustainable solutions that meet the real needs of the people we serve. If you share our passion for creating positive social and behavior change, we would be delighted to collaborate with you.