Business Details
Veteran-Focused Marketing Solutions for Brands
MARCH Marketing is a veteran-owned agency specializing in strategic marketing, consulting, and public relations for products and services targeting military and veteran families. Our leadership team includes a West Point graduate and professionals with real-world military deployments in the Middle East. With decades of experience, we offer tailored solutions to connect brands with the influential military and veteran community through traditional media, digital channels, and in-person initiatives. Our client portfolio includes major retailers, the U.S.Military, and nonprofit organizations. We are committed to improving the lives of veterans and active-duty families, with a portion of our annual profits supporting military veteran charities. Our expertise spans veteran healthcare, education programs, employment initiatives, and government contracting, making us a trusted partner for organizations seeking to engage this unique demographic.
Services
Military Veteran Marketing Strategy
Advertising to Military Audience
CRM Services
Veteran Education Programs
Veteran Employment & Inclusion
Healthcare Marketing
Government Contracting Support
Public Relations
Media Buying
Research and Insights
Highlights and features
- Veteran-owned agency with military-experienced leadership
- Proven success with major brands and U.S. Military clients
- Specialized in military veteran market research and strategy
- Certified SDVOSB for government contracting goals
- Dedicated to supporting veteran charities annually
Associations and certifications
- VA-Certified SDVOSB
Services
Military Veteran Marketing Strategy
Developing tailored strategies to connect brands with military veterans through research-driven campaigns. Our expertise includes affinity programs, loyalty initiatives, and culturally informed messaging. We leverage deep insights into veteran behavior to create impactful communications that resonate with this demographic and drive client success.
Veteran Healthcare Marketing
Specialized marketing for healthcare providers targeting veterans, including VCCP program navigation. We offer cultural competency training, veteran-centric messaging, and data-driven strategies to improve access to care. Our solutions help institutions effectively engage veterans and comply with VA standards.
Government Contracting Support
Assisting government agencies and contractors with veteran-focused programs and compliance. Services include program management, recruitment campaigns, and strategic communications tailored to federal and state initiatives. Our SDVOSB certification enhances government contracting opportunities for clients.
Veteran Employment & Inclusion
Designing veteran hiring programs, inclusion training, and recruitment strategies for employers. We leverage military skills translation and cultural insights to build veteran-friendly workplaces. Our services include talent pipeline development and employee resource group support to enhance retention and diversity.
Public Relations
Crafting compelling narratives to enhance brand visibility among military audiences. Our PR services include media relations, launch event management, and crisis communications tailored to veteran and government sectors. We ensure messaging aligns with military values and cultural nuances.
People
Tom Aiello
CEO & Founder
Army veteran and West Point graduate with expertise in integrated marketing, veteran employment, and government programs. Led initiatives like the Sears Military Discount Program and raised over $118 million for veteran charities.
Ted Wadsworth
VP, Programs and Operations
Army ROTC graduate and retired Lieutenant Colonel with expertise in public communication and military program management. Directed veterans programs at a Fortune 500 company and volunteers as a firefighter/EMT.
Preston Symes
Media Director
Digital marketing expert with 14 years of experience, driving Military.com's growth to 10 million members. Specializes in user acquisition, SEO, and social media strategies for military audiences.
John 'Chase' Stevens
Program Manager
Enlisted Army veteran with 13 years of leadership experience in Iraq and Afghanistan. Focuses on organizational development and currently serves in the U.S. Army Reserve.
Larry Minsky
Strategy Director
Award-winning strategist with big-agency experience, specializing in creative innovation and military veteran research. Former executive at Revalour and Frankel agencies.
Questions
What is the Veteran Community Care Program (VCCP)?
The VCCP allows veterans to access non-VA healthcare providers under specific criteria, improving care access and reducing wait times through the VA MISSION Act.
How does MARCH help healthcare providers in the VCCP market?
We offer veteran outreach campaigns, cultural competency training, and VA operational support to help providers navigate billing, referrals, and veteran engagement.
Why choose MARCH for veteran marketing?
As a veteran-owned agency, we combine military insights with proven expertise in strategy, research, and government contracting to deliver targeted solutions.
What services does MARCH offer for veteran employment?
We develop veteran hiring programs, inclusion training, and recruitment strategies to help employers leverage military skills and meet diversity goals.
How does MARCH support government contractors?
We provide program management, strategic communications, and SDVOSB-certified support to enhance government contracting success in veteran-focused initiatives.
What veteran healthcare expertise does MARCH offer?
We specialize in veteran-centric marketing, cultural competency training, and data-driven strategies to improve healthcare access and compliance with VA standards.
