Business Details
31 Years
experience
Expert Travel & Tourism PR Services in New York
Geoffrey Weill Associates is a full-service public relations, marketing, and communications agency specializing in travel, tourism, and hospitality. Founded in 1995 by Geoffrey Weill, a seasoned travel industry professional with decades of experience, the company combines deep expertise in integrated marketing strategies with a passion for storytelling. Our team of multilingual experts brings a global perspective to crafting compelling narratives that resonate with media and consumers alike. We focus exclusively on the travel and hospitality sectors, ensuring unparalleled industry knowledge and client service. Our approach blends traditional PR with modern digital and social media strategies to create cohesive, impactful campaigns.With a track record of over 100 HSMAI awards, we pride ourselves on delivering measurable results through creativity, integrity, and strategic insight. Our services include brand development, media relations, event planning, and content creation tailored to the unique needs of each client. We maintain long-term relationships with clients by consistently exceeding expectations and adapting to the evolving media landscape. Our team's extensive travel experience and cultural fluency enable us to authentically represent destinations and brands worldwide. From boutique hotels to major tourism boards, we help clients stand out in a competitive global market.
Services
Social Media
Brochures & Collateral
Classic Public Relations
Web Strategy
Special Events
Branding
Details
- Year established: 1995
Highlights and features
- Over 25 years of specialized expertise in travel and hospitality PR
- Award-winning team with 100+ HSMAI recognitions
- Integrated approach combining PR, marketing, and digital strategies
- Multilingual team with global cultural fluency
- Proven track record of long-term client relationships
What people say
Award-winning expertise
Creative campaigns
Long-term relationships
Exceptional results
Professional integrity
Services
Social Media
We develop strategic social media campaigns that engage audiences and amplify brand messaging across platforms. Our approach combines content creation, influencer partnerships, and analytics to maximize visibility. Clients benefit from tailored strategies that align with their marketing goals and target demographics.
Classic Public Relations
Our PR services encompass press releases, media outreach, and campaign management to secure high-impact coverage. We leverage established media relationships to position clients as industry leaders. Strategic storytelling ensures consistent brand messaging across all earned media opportunities.
Special Events
From intimate gatherings to large-scale conferences, we create memorable events that reinforce brand identity. Our expertise includes venue selection, logistics coordination, and media integration. Each event is designed to generate buzz and foster meaningful connections within the industry.
Branding
We craft cohesive brand identities through strategic positioning and experiential marketing initiatives. Services include market research, competitor analysis, and campaign execution. Our approach ensures consistent brand messaging across all touchpoints to build recognition and loyalty.
Brochures & Collateral
We create visually compelling promotional materials that communicate brand value effectively. Our team combines persuasive copywriting with graphic design to produce brochures and digital assets. Each piece is strategically designed to convert interest into action for travel and hospitality clients.
People
Geoffrey Weill
President
Founder with 50+ years in travel PR, former Israel Tourism Director, award-winning travel writer, and author of 'All Abroad: A Memoir of Travel and Obsession'. Multilingual expert with global industry connections.
Ann-Rebecca Laschever
Executive Vice President
30+ years in travel PR and journalism, former NYU adjunct professor, Georgetown graduate, and multilingual expert with extensive international experience across six continents.
Mark Liebermann
Senior Vice President
Former travel editor with expertise in global destination marketing, 15+ years in PR, NYU graduate, and cultural enthusiast with deep knowledge of food and hospitality trends.
Beth Levin
Assistant Vice President
Specialist in European tourism with focus on France, former France Tourism Development Agency professional, NYU graduate in Cinema Studies, and destination marketing expert.
Kristen Yakura
Account Director
Bilingual PR specialist with social media expertise, Hofstra graduate in Public Relations, and experience managing international client portfolios across diverse travel sectors.
Questions
What industries does Geoffrey Weill Associates specialize in?
We specialize exclusively in travel, tourism, and hospitality PR and marketing, serving clients like tourist boards, hotels, airlines, and tour operators globally.
How long has the company been in business?
Founded in 1995 by Geoffrey Weill, we have over 25 years of experience in travel industry communications and marketing.
What sets your PR approach apart?
We combine traditional media relations with digital strategies, leveraging our global media network and creative storytelling to create integrated campaigns that deliver measurable results.
Do you handle international clients?
Yes, our multilingual team works with clients worldwide, offering cultural insights and regional expertise across all major travel markets.
What awards has the agency received?
We have earned over 100 HSMAI awards, including the Lifetime Achievement Award for Geoffrey Weill in 2014, recognizing our industry excellence.
