Kochava is a marketing technology company that provides a suite of solutions for measuring, optimizing, and analyzing marketing campaigns across various channels, including mobile, web, and TV. The company's platform, known as the Marketers Operating System (m/OS), is designed to help advertisers and publishers streamline their marketing efforts and make data-driven decisions. With its powerful analytics and attribution capabilities, Kochava enables clients to track the effectiveness of their marketing strategies and optimize their campaigns for better results. By providing a single operational platform that integrates multiple marketing solutions, Kochava helps marketers achieve their goals and succeed in a rapidly changing marketing landscape.
The company has received praise for its employees, culture, and innovative products, along with positive experiences from some reviewers.
The company has been criticized for its data harvesting practices, poor customer service, and dirty work environment, as well as allegations of stealing information without consent.