Jewels by Design is a fine jewelry store and custom design studio located in Reedsburg, Wisconsin. As an independent jeweler, quality, value, and service are the foundation of our business. We strive to provide exceptional service, and we believe that our service is the reason so many have become lifelong customers and friends. We use consistent fair pricing, and our in-store jeweler has been designing for special moments in people's lives for 54 years. We are direct diamond importers and travel to Antwerp Belgium to search for diamonds, providing our customers with the best opportunity to own the diamond they've always dreamed of at substantial savings. We also offer custom jewelry designs, financing, gold buying, jewelry appraisals, insurance, repairs, and restyling. With our commitment to quality and service, our customers can be assured of lasting value with their purchase.