Ardent Capital is a fee-based registered investment adviser located in San Francisco, California, providing objective, independent, and quality investment advice to individual investors without conflicts of interest. The firm manages clients' portfolios within their brokerage or individual retirement accounts (IRA) through a limited power of attorney provided by clients' brokerage firms, using a range of investment tools such as individual stocks, mutual funds, ETFs, and fixed income. The firm's investment approach emphasizes efficient asset allocation, optimizing market risks for expected returns, and considering characteristics in various asset classes, market cycles, and economic outlook. The goal is to consistently outperform market benchmarks in the long run while helping clients achieve their financial objectives and having a peace of mind with their investments.