Connect with Top-Rated Jewelers in Half Moon Bay!

Personal FX is a unique jewelry store located in Half Moon Bay, California, featuring a curated selection of artisanal jewelry, contemporary wearables, and artfully crafted gifts by local, national, and international designers. Our showroom offers a treasure hunt for the senses, with one-of-a-kind pieces that will enhance your style, delight your friends, and enrich your surroundings. We are open seven days a week, Monday through Saturday, from 12:00 pm to 6:00 pm, and closed on Tuesdays.