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Bay Cycle Powersports is a family owned powersports dealership that has been serving Eastern and Mid-Michigan for over fifty years. A family venture that began in 1966 by patriarch Ed Curler, and his brother, which lead to being signed as the first Honda Powersport dealership in Mid-Michigan. Their first garage was a converted fruit stand in northern Bay County, it was humble and it was exciting. By the 1980's, the store had added Arctic Cat to the showroom and was under the ownership of Lorna Curler and daughters; Sharon, Vonnie, and Lynn.