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Noah Basketball is a data-service provider that uses machine learning and the latest computer-vision technology to provide real-time data and feedback to improve shooting accuracy and consistency for professional and amateur basketball players. They offer three main service offerings; installation and data analytics to teams and facilities, broadcast shooting analytics and display graphics with the installation of the Noah Basketball System, and the HOOPS by Noah app, the same industry leading technology, but in the hands of all players with the iPhone app.