Ballista Marketing Group

At Ballista, we are passionate about helping businesses grow and thrive in the competitive market landscape. As a team of experienced B2B marketing specialists, we have worked with tech companies of all sizes, from startups to established players, to drive market leadership and accelerate growth.

Our Mission

Our mission is to accelerate growth for our clients by generating leads, accelerating sales cycles, and building sales pipelines. We focus on target lists, compelling content, and actionable calls to action to drive prospects to the next step. We believe that great marketing is about understanding customers, prospects, and competitors intimately to develop a company's distinctive voice in the market.

Our Services

We offer a range of services designed to help businesses achieve their marketing goals. Our services include marketing strategy, marketing communications, lead generation, and marketing automation. We also provide market research and analysis, positioning and messaging, competitive analysis, communications planning, product launch, public relations, analyst relations, campaign creation, content development, thought leadership, customer references, and marketing automation selection and implementation.

Our Approach

Our approach is centered around understanding our clients' businesses and goals. We take the time to learn about our clients' industries, competitors, and target markets. We then use this knowledge to develop marketing strategies and campaigns that are tailored to their unique needs and goals. We believe in the power of storytelling and use compelling narratives to create emotional and rational bonds between our clients' products and their target audiences.

Our Team

Our team is led by Kraig Haberer, a seasoned marketing practitioner with a passion for driving growth and innovation. We are a team of hungry, humble, and smart marketers who are dedicated to delivering exceptional results for our clients.