New Heartland Group

Connecting Brands with the New Heartland

New Heartland Group is the only marketing agency and consultancy dedicated to connecting brands with the 60% of American customers who call the New Heartland home. Our team understands the unique cultural nuances and values of this diverse region, and we leverage that knowledge to help our clients achieve genuine connection and lasting brand impact.

Who We Are

Based in Nashville, Tennessee, New Heartland Group is a team of passionate professionals with deep expertise in brand strategy, consumer insights, digital marketing, and cultural immersion. We're a diverse group of thinkers, doers, and builders, driven by the belief that success in the New Heartland requires a nuanced understanding of local culture and values.

What We Do

We offer a comprehensive suite of services designed to help brands connect with the New Heartland consumer:

Brand Strategy

• Development of culturally relevant strategies and campaigns that resonate with New Heartland values and aspirations.
• Custom research and insights to identify specific consumer segments within the New Heartland.

Custom Insights

• Access to proprietary research and data on New Heartland consumer behavior and motivations.
• Development of tailored consumer personas to inform brand strategy and messaging.

Digital & Social Strategy

• Development of digital strategies that are sensitive to New Heartland digital habits and preferences.
• Creation of engaging and culturally appropriate social media campaigns.

Cultural Immersions

• Hands-on, customized market research and consumer encounters in the New Heartland.
• Development of immersive brand experiences that engage customers on a deeper level.

Branding Entertainment

• Extensive experience in brand-artist and influencer partnerships.
• Development of unique and engaging branded entertainment experiences.

Thought Leadership

• Access to original research and insights on New Heartland culture, values, and consumer behavior.
• Regular publications and thought leadership pieces on industry trends and New Heartland consumer trends.

Our Vision

We believe the New Heartland is a vast and influential cultural segment deserving of recognition. Our vision is to empower brands to understand and connect with New Heartland customers in meaningful ways. We are committed to helping our clients achieve sustainable success in this important market.