Business Details
Strategic B2B Marketing for Tech Companies in Raleigh
BTB Integrated Marketing is a Raleigh, North Carolina-based agency specializing in business-to-business marketing for technology and industrial companies. With over 25 years of experience, we function as an extension of our clients' marketing teams, offering comprehensive programs or targeted services tailored to their needs. Our expertise spans brand building and positioning, integrated marketing programs, targeted public relations, technical content creation, and digital advertising campaigns. We excel at simplifying complex technologies into compelling value propositions that resonate with prospects.Our team, composed of former client-side marketers, understands the challenges of global brand structures and prioritizes direct collaboration with clients throughout every project. We deliver strategic website design, tradeshow support, video production, and special projects while maintaining a commitment to measurable results. Our approach combines creativity with audience-focused execution, ensuring marketing efforts align with sales objectives and industry requirements.
Services
Brand Building & Positioning
Integrated Programs
Targeted PR & Content
Website Design
Advertising Campaigns
Tradeshow Graphics
Video & Infographics
Special Projects
Media Planning
Technical Literature
Highlights and features
- We bring 25+ years of B2B marketing expertise for technology companies
- Our team functions directly as your marketing extension without outsourcing
- Specialists in translating complex technical concepts into market-ready messaging
- Proven track record with integrated campaigns across digital, PR, and events
- Client-focused approach maintaining direct collaboration from pitch to delivery
Services
Brand Building & Positioning
We create compelling brand identities and positioning strategies that align with business goals while resonating with target audiences through comprehensive market analysis and strategic messaging development. Our approach ensures consistent brand representation across all marketing channels. With experience spanning diverse technology sectors, we transform complex concepts into clear market positioning.
Integrated Programs
Our integrated marketing programs synchronize messaging across digital platforms, public relations, social media, and tradeshow initiatives to amplify brand reach and support sales objectives. We develop cohesive strategies that maintain message consistency while optimizing cross-channel engagement. This approach ensures every marketing touchpoint reinforces the core brand narrative.
Targeted PR & Content
We craft technical content including press releases, white papers, and industry articles while implementing precision distribution strategies to reach key influencers and media outlets. Our team specializes in communicating complex technological concepts through compelling narratives that capture editorial interest. This includes complete PR strategy development and execution.
Website Design
Our website development services combine strategic messaging with responsive design principles to create effective B2B digital experiences. We implement both fast-to-market platforms like Squarespace and custom solutions using WordPress or HTML frameworks. The result is a technically sound website that clearly communicates brand value while optimizing user experience.
Advertising Campaigns
We develop data-driven advertising campaigns that integrate targeted media planning with creative execution across digital platforms. Our approach creates consistent visual identities that extend across web landing pages, tradeshow graphics, and video content. These campaigns are designed to generate measurable engagement while supporting core sales objectives through strategic audience targeting.
People
Chris Burke
President
Co-founder with 25+ years in B2B marketing leadership roles, specializing in strategic development for technology companies. Brings extensive client-side experience from GE Semiconductor background.
Geoff Dunkak
VP Creative Services
Creative lead managing design and production teams with expertise in translating technical requirements into compelling visual communications for industrial and technology markets.
Louise LaRochelle
Project Management
Handles operational execution across client projects, ensuring timely delivery of marketing initiatives while maintaining alignment with strategic objectives for technology-focused campaigns.
Melissa Sanders
Account Executive
Serves as client liaison managing account relationships, coordinating service delivery, and ensuring marketing strategies effectively address business goals for technology sector clients.
Christine Stieglitz
PR Executive
Specializes in technical content creation and media relations, developing press strategies that position technology companies as industry thought leaders through targeted public relations initiatives.
Questions
What industries does BTB specialize in?
We focus on technology-based B2B companies and industrial businesses.
Can you handle complex technical marketing projects?
Our team excels at simplifying intricate technologies into clear value propositions.
Do you work as a full marketing department extension?
Yes, we function directly as your marketing team without intermediary layers.
What marketing services do you offer?
We provide brand development, digital campaigns, PR, website design, and tradeshow support.
How do you ensure client communication?
The same experts who pitch your project maintain direct communication throughout delivery.
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