Business Details
Your Premier Ford Dealership in Harrisonburg
Harrisonburg Ford has been dedicated to helping customers find their ideal Ford vehicles since our founding in Harrisonburg, Virginia. With a rich history of serving the local community, we offer new and used Ford vehicles alongside comprehensive maintenance and repair services performed by factory-certified technicians. Our team of experienced automotive professionals brings decades of combined expertise in Ford vehicle sales, financing solutions, and after-sales care. We maintain our reputation as a trusted dealership by adhering to the highest standards of customer service and transparency in all our operations.As the only Ford dealership in the area offering a Lifetime Powertrain Warranty, we demonstrate our commitment to long-term customer satisfaction. Our facility houses genuine Ford parts for both professional and DIY maintenance needs. Through our focus on personalized service and attention to detail, we aim to create lasting relationships with every customer who walks through our doors.
Services
New Vehicles
Used Vehicles
Service Center
Parts Department
Ford Financing
Trade-In Valuation
Test Drive Scheduling
Warranty Coverage
Military Program
Online Shopping Tools
Highlights and features
- We offer a Lifetime Powertrain Warranty on all our vehicles
- Our factory-certified technicians ensure expert vehicle maintenance
- We honor military discounts year-round with Ford incentives
- We provide genuine Ford parts for all repair needs
- Our financing specialists find tailored solutions for every customer
Associations and certifications
- ASE
What people say
Quick and safe purchase
Professional staff
Hassle-free experience
Knowledgeable salespeople
Well-informed process
Services
New Vehicles
We offer the latest inventory of Ford vehicles including trucks, SUVs, hybrids, and electric models with transparent pricing and exclusive dealership warranties. Our sales specialists help customers select the perfect vehicle while explaining all available features and financing options. Every new car purchase comes with benefits like our Lifetime Powertrain Warranty and military incentives.
Service Center
Our ASE-certified technicians provide expert maintenance and repair services using genuine Ford parts to keep your vehicle running optimally. From routine oil changes and multi-point inspections to complex diagnostics, we follow manufacturer recommended schedules while offering flexible appointment times. Our service center maintains your vehicle's warranty integrity through proper maintenance records.
Parts Department
We stock genuine Ford replacement parts for all vehicle models, ensuring proper fit and performance for both professional mechanics and DIY enthusiasts. Our parts advisors help locate specific components while providing technical guidance for installation. We offer competitive pricing on essential maintenance items alongside warranty-covered repairs.
Financing
Our finance team specializes in finding personalized loan solutions with competitive APR options for customers with varying credit profiles. We work with multiple lenders to secure approval for new, used, and special finance customers while explaining all terms transparently. We also offer leasing options with clear mileage parameters and end-of-term choices.
Trade-In Valuation
We provide fair market value assessments for vehicles being traded toward new or used purchases through our streamlined appraisal process. Our certified appraisers evaluate vehicle condition, mileage, and market demand to maximize trade-in credits while explaining how to improve valuation through minor repairs.
People
Nelson Swartz
Dealer Principal
Nelson leads dealership operations with over 25 years of automotive industry experience, focusing on customer satisfaction and team development. He oversees all departments to ensure adherence to quality standards while maintaining community relationships.
Harry Scott, II
General Manager
Harry manages daily operations with 20+ years of dealership leadership, emphasizing service excellence and operational efficiency. He implements strategies to improve customer experience across sales and service departments.
Derrick Crites
Sales Manager
Derrick leads the sales team with extensive product knowledge and customer-focused training programs. He ensures transparent pricing education and helps customers find their ideal Ford vehicles.
Jalen Thompson
Finance Manager
Jalen specializes in finding customized financing solutions, working with multiple lenders to secure approvals for all credit types while explaining loan terms clearly and transparently.
Emily Ortiz
Parts Manager
Emily oversees parts inventory management with technical expertise in identifying genuine Ford components. She ensures quick part availability for both professional mechanics and DIY customers.
Questions
Does Harrisonburg Ford offer a lifetime warranty?
Yes, we provide a Lifetime Powertrain Warranty on eligible vehicles covering engine, transmission, and drivetrain components as long as you own the vehicle.
Can I schedule vehicle service online?
Yes, our website allows online service scheduling for maintenance and repairs, with options for parts pickup and financing consultations.
Do you have financing options for all credit profiles?
Our finance team works with multiple lenders to provide loan solutions for new, used, and special finance customers with transparent terms.
Are your service technicians certified?
We employ ASE-certified technicians who receive Ford-specific training to maintain the latest repair standards for all Ford vehicles.
Can I trade in my current vehicle?
Yes, we accept trade-ins and provide fair market valuations through our appraisal process to apply toward new or used vehicle purchases.
Do you offer military discounts?
We honor Ford's military incentives year-round and provide an additional 10% discount on parts and labor for active duty and veterans.
