Business Details
23 Years
experience
Your Trusted Fireplace Experts in Waukesha
At Badgerland Fireplace, we combine over 40 years of collective experience in the Wisconsin fireplace and cultured stone industry to deliver exceptional solutions for residential and commercial clients. Founded in 2003 by Bob and Lynn Hicks with Brett Flipse, our family-owned business specializes in fireplace sales, installation, repair, and maintenance, serving Southeastern Wisconsin communities.Our team of certified technicians and stone masons prioritizes quality craftsmanship, offering top brands like Heatilator and Heat&Glo alongside custom designs. With an A+ BBB rating and free estimates, we emphasize transparency, customer education, and durable installations that enhance both aesthetics and functionality.
Services
Fireplace Sales
Installation Services
Repair & Maintenance
Stone Veneer
Wood-to-Gas Conversion
Commercial Fireplaces
Outdoor Fireplaces
Fireplace Accessories
Design Consulting
Details
- Year established: 2003
Highlights and features
- We have over 40 years of combined experience in Wisconsin fireplace and stone industry
- Our team includes certified technicians and full-time stone veneer masons
- We offer free estimates and transparent pricing for all services
- Our A+ BBB rating reflects our commitment to customer satisfaction
- We carry top brands like Heatilator and Heat&Glo with custom options
Associations and certifications
- BBB Accredited Business
What people say
Outstanding staff
Attention to detail beyond 5-star
Knowledgeable professionals
Fair pricing
Best fireplace services
Services
Fireplace Installation
Our certified technicians specialize in gas, wood-burning, and electric fireplace installations. We handle full-service projects from design concept to final setup, ensuring proper venting and safety compliance. Clients receive personalized guidance on material selection and energy-efficient options that match their home's architecture and heating needs.
Stone Veneer
Professional stone veneer installation enhances both interior and exterior spaces with durable, aesthetic finishes. We work with premium brands like Cultured Stone and Eldorado, offering custom installations for fireplaces, accent walls, and outdoor features. Our masons ensure proper sealing and longevity in Wisconsin's climate.
Fireplace Repair
We diagnose and fix gas, wood, and electric fireplace issues including ignition problems, chimney flue repairs, and component replacements. Our technicians use OEM parts and perform safety checks to restore functionality. Emergency repairs prioritize chimney integrity and carbon monoxide prevention.
Wood-to-Gas Conversion
Transform outdated wood fireplaces into efficient gas units with three conversion options. We assess chimney compatibility, install venting systems, and provide cost-effective solutions ranging from gas logs to built-in inserts. Projects include energy efficiency analysis and code compliance verification.
Design Consulting
Our designers help clients select fireplaces matching their decor and budget. Services include showroom demonstrations, material comparisons, and 3D visualization tools. We specialize in custom solutions balancing heat output, aesthetics, and property value enhancement.
People
Brett Flipse
Owner
Brett co-founded Badgerland Fireplace in 2003, leveraging decades of industry experience. He oversees project design and client consultations, ensuring fair pricing and adherence to quality standards in all installations.
Bob Hicks
Co-Founder
With over 40 years combined experience, Bob helped establish Badgerland as Southeast Wisconsin's top fireplace contractor. He specializes in commercial projects and vendor partnerships with major brands.
Lynn Hicks
Co-Founder
Lynn co-founded the company in 2003, focusing on operations and customer relations. Her industry knowledge ensures efficient project execution while maintaining the business's family-owned values.
Dennis
Lead Technician
Dennis provides expert installation and repair services with 15+ years of field experience. He educates clients on maintenance practices and guarantees satisfaction before completing any project.
Gerard
Stone Mason
Gerard specializes in cultured and natural stone veneer applications. His craftsmanship ensures durable, visually striking installations that meet both functional and aesthetic requirements for fireplace surrounds and accent walls.
Questions
What are the benefits of converting a wood fireplace to gas?
Gas conversions offer greater convenience, cleaner burning, and easier temperature control. They eliminate ash cleanup while maintaining realistic flame aesthetics through modern log sets or glass ember beds.
Are gas fireplaces energy efficient?
Yes - gas fireplaces reach 70-90% efficiency by directly heating specific rooms without duct loss. However, they warm localized areas rather than entire homes like central heating systems.
What fireplace brands do you carry?
We primarily stock Heatilator and Heat&Glo gas fireplaces, along with Design Specialties glass doors, Grand Canyon gas logs, and multiple stone veneer suppliers like Cultured Stone and Eldorado.
Do you offer maintenance services for existing fireplaces?
Yes - our maintenance includes annual inspections, chimney cleaning, component checks, and efficiency tuning to ensure safety and longevity for all fireplace types.
Can I install a fireplace without an existing chimney?
Built-in gas fireplaces work without chimneys by using direct-vent systems through walls or roofs. Our technicians design venting solutions tailored to your home's structure and heating needs.
What areas do you serve?
We serve all of Southeastern Wisconsin including Waukesha, Milwaukee, Brookfield, Franklin, Oconomowoc, and surrounding communities for residential and commercial projects.
